An interesting project implementing best SEO practices and content marketing opportunities.

Project

Overview


When we started working with Crawley Chiropractic centre, our SEO auditing uncovered various opportunities that we could utilise to improve the centre’s online SEO efforts.

We continually work with the centre to maximise their digital marketing and increase their visual presence online.

About the Client


Crawley Chiropractic Centre is a a local business in Crawley run by Dr. Danny Scahill. The practice opened in early 2015 and has experienced fast growth since then.

What the client said…

“I run Crawley Chiropractic Centre and we have been using Crescat Digital for just over 6 months now and I am very impressed with everything they have done for our practice! They are very knowledgeable on all things SEO, Google, Marketing and Social Media.

In 6 short months Crescat Digital have taken our website from near the bottom of page 1 of Google all the way to the very top of page 1 on Google! This has been great for our business because the number of new patients we get each month from Google has now more than doubled as a result!

I would highly recommend using Crescat Digital for all your SEO and Marketing needs”

– Dr Danny Scahill, Owner

About the Client


Crawley Chiropractic Centre is a a local business in Crawley run by Dr. Danny Scahill. The practice opened in early 2015 and has experienced fast growth since then.

What the client said…

“I run Crawley Chiropractic Centre and we have been using Crescat Digital for just over 6 months now and I am very impressed with everything they have done for our practice! They are very knowledgeable on all things SEO, Google, Marketing and Social Media.

In 6 short months Crescat Digital have taken our website from near the bottom of page 1 of Google all the way to the very top of page 1 on Google! This has been great for our business because the number of new patients we get each month from Google has now more than doubled as a result!

I would highly recommend using Crescat Digital for all your SEO and Marketing needs”

– Dr Danny Scahill, Owner

The Journey


Crawley Chiropractic Centre came to us at the end of 2015. Danny had been working hard on the SEO for his company website since launching the business but felt he had taken it as far as he could.

The website was sitting in 9th for the target search term for the business, and similar for other desirable search terms. We sat down and assessed the situation and concluded that it was realistic to be topping the results in six months, and rank in the top 3 for local map results.

At the time of writing Crawley Chiropractic Centre is 1st for all of their target organic search terms and alternating between 2nd and 3rd in the local map pack.

The Journey


Crawley Chiropractic Centre came to us at the end of 2015. Danny had been working hard on the SEO for his company website since launching the business but felt he had taken it as far as he could.

The website was sitting in 9th for the target search term for the business, and similar for other desirable search terms. We sat down and assessed the situation and concluded that it was realistic to be topping the results in six months, and rank in the top 3 for local map results.

At the time of writing Crawley Chiropractic Centre is 1st for all of their target organic search terms and alternating between 2nd and 3rd in the local map pack.

The Strategy


On-Page SEO

The first step was to conduct a full assessment of the website to make sure everything was in order. We found a large amount of duplicate content on the site which was affecting the overall quality, as well as some great opportunities to exploit in the core content.

Moving forward this outlined a clear strategy we would pursue in the campaign to come.

Local SEO

As a local business, it made sense to take the steps to ensure that Crawley Chiropractic Centre were appearing on the map for location based searches.

To do this we needed to put the correct structured mark-up into the site, ensure the business was present, accurate and consistent across all directories that mattered and to make sure all the right local content signals were given to search engines.

Site Structure

Aside from the duplicate content issues across the site, there were some pages containing thin content that were not doing the website quality any favours. These were noindexed and removed from the sitemap.

Further sitemap modifications were made to make sure the optimum crawl bandwidth was being used for the site and then the sitemap was resubmitted.

The Results


The campaign for Crawley Chiropractic Centre was very successful and is an great example of what we can do for small businesses on a budget. During our initial chat Danny wanted to rank 1st for a handful of keywords so the business was dominating search results for that query.

The success took five to six months to accomplish on the budget given. Crawley Chiropractic Centre is now 1st for every target search term set in the kickoff meeting which has had a massive impact on the traffic and profit of the business. We are now working on other potential terms and ways to optimise the landing pages for better conversion.

The Results


The campaign for Crawley Chiropractic Centre was very successful and is an great example of what we can do for small businesses on a budget. During our initial chat Danny wanted to rank 1st for a handful of keywords so the business was dominating search results for that query.

The success took five to six months to accomplish on the budget given. Crawley Chiropractic Centre is now 1st for every target search term set in the kickoff meeting which has had a massive impact on the traffic and profit of the business. We are now working on other potential terms and ways to optimise the landing pages for better conversion.