Scotts Miracle Gro saw a 60% organic traffic increase after working with Crescat Digital marketing.

Project

Overview


An exciting project that came to us at a time when Scotts Miracle Gro were launching a new website. They wanted to increase the visibility of the new site by implementing a stronger SEO campaign to drive organic growth, and customer conversions.

About the Client


The Scotts Company (UK) are the leading supplier of gardening products in the western world. They own household brands such as Miracle Gro, Evergreen, Weedol, Levington, Tomorite and more.

They are an industry leader and need a high standard of digital marketing in order to stay there.

About the Client


The Scotts Company (UK) are the leading supplier of gardening products in the western world. They own household brands such as Miracle Gro, Evergreen, Weedol, Levington, Tomorite and more. They are an industry leader and need a high standard of digital marketing in order to stay there.

The Journey


Scotts approached in late 2015 having recently launched a new website. Since the launch of their site their organic visibility was -25% YOY and not returning to what it was despite having their new website.

We conducted a full-scale audit of their SEO transitioning from their old website to new and found a large number of technical issues that could have been the cause.

After six months of hard work on the site as well as off-site, we started to see a big improvement in organic traffic, and it has gone from strength to strength since.

The Journey


Scotts approached in late 2015 having recently launched a new website. Since the launch of their site their organic visibility was -25% YOY and not returning to what it was despite having their new website.

We conducted a full-scale audit of their SEO transitioning from their old website to new and found a large number of technical issues that could have been the cause.

After six months of hard work on the site as well as off-site, we started to see a big improvement in organic traffic, and it has gone from strength to strength since.

The Strategy


Full-Scale Audit

This was an extremely in-depth audit of the website which took a great deal of time and effort to unearth every possible flaw that could be causing a drop in rank. Once our audit was complete we had a large to-do list to get to work on over the coming months.

404 Clean-Up & Indexing

The most common issue when launching a new website is losing authority through old pages that are not correctly redirected to the new website. We had a high number of 404s to deal with in the beginning that would be a great benefit in the long run.

Next up was making sure the right pages were indexed and more importantly the wrong pages were not. Once this was done search engines would perceive the website as one with greater quality content.

Content Creation & Outreach

In a competitive industry such as home and garden, we needed to produce outstanding content to beat our competitors and attract links from the authoritative websites we needed.

In the case of lovethegarden.com we produced a series of infographics, quizzes and other interactive content to grab both consumer and publisher attention. Our campaigns produced hundreds of new backlinks.

The Results


After our campaigns with Scotts we managed an increase of 60% YOY in organic traffic that came from 65 target keywords on the first page of search results in the top 5. This lead to a record year for the website for both organic and overall traffic.

One of the main business goals for lovethegarden.com is to get newsletter subscribers so Scotts can keep consumers and trade customers alike up to date with the garden brands. We delivered 20% over the target set to us for this figure. We are looking forward to improving on these results with Scotts in the future.

The Results


After our campaigns with Scotts we managed an increase of 60% YOY in organic traffic that came from 65 target keywords on the first page of search results in the top 5. This lead to a record year for the website for both organic and overall traffic.

One of the main business goals for lovethegarden.com is to get newsletter subscribers so Scotts can keep consumers and trade customers alike up to date with the garden brands. We delivered 20% over the target set to us for this figure. We are looking forward to improving on these results with Scotts in the future.