Google Shopping Goes Free To Use

The Crescast Newscast, a regular podcast reporting the latest news, reviews, and updates in the world of Digital Marketing hosted by our own, Adam Ward.

Google Shopping Goes Free To Use

The Crescast Newscast  - April 30th 2020


On this episode of the Crescast Newscast we look at how to sell for free on Google Shopping, the state of social media usage across platforms, and a new feature coming soon to LinkedIn.

Story 1  |  Story 2  |  Story 3

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YouTube's Solution to Modest Video Marketing

The Crescast Newscast, a regular podcast reporting the latest news, reviews, and updates in the world of Digital Marketing hosted by our own, Adam Ward.

YouTube's solution to modest video marketing

The Crescast Newscast  - April 27th 2020


On this episode of the Crescast Newscast we look at YouTube’s solution to affordable video marketing, how search behaviour is being affected by COVID-19, and a doctor’s advice on how to effectively display stock shortages on product pages.

Story 1: https://blog.google/products/ads/yout…

Story 2: https://searchengineland.com/covid-19…

Story 3: https://moz.com/blog/how-to-handle-te…

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Ep #03 - Twitter Trouble (Aug 7th)

The Crescast Newscast, a regular podcast reporting the latest news in the world of Digital Marketing hosted by our Social Executive, Laura Davies.

TwitterTrouble

The Crescast Newscast Episode #03 - August 7th 2017


Join Crescat Digital’s own Laura Davies and Adam Ward as they take a deep dive into this week’s biggest digital marketing news.

In this entry we cover Google’s journey into Game of Thrones via Street view, how local businesses need to adapt to localised digital marketing, and the growing woes of Twitter subscriber numbers.

Article 1: Google Keyword – Game of Thrones: The old Views and the new

Article 2: Forbes – Localised Digital Marketing

Article 3: Search Engine Land – The reasons SEO belongs at the beginning of a project

Article 4: Mashable – Twitter’s growth fell flat this quarter

Listen here:


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Ep #02 - Snapchat's Snap Map (July 14th)

The Crescast Newscast, a regular podcast reporting the latest news in the world of Digital Marketing hosted by our Social Executive, Laura Davies.

Snapchat's New Snap Map

The Crescast Newscast Episode #02 - July 14th 2017


Join Crescat Digital’s own Laura Davies and Jamie Dinning as they take a deep dive into this week’s biggest digital marketing news.

In this episode we cover Snapchat’s new Snap Map, Facebook’s dominance in local search, Google’s priorising of Mobile sites, and back to Snapchat to discuss their role out of augmented reality ‘Spectacles’ in Europe.

Article 1: Search Engine Journal – Facebook 7 Local Search

Article 2: Marketing Land – Snapchat’s Snap Map

Article 3: Search Engine Journal – Prioritising Mobile

Article 4: Net Imperative – Augmented Reality Glasses 

Listen here:


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Ep #01 - Google's New Ad Blocker (June 30th)

The Crescast Newscast, a regular podcast reporting the latest news in the world of Digital Marketing hosted by our Social Executive, Laura Davies.

Google's New Ad Blocker

The Crescast Newscast Episode #01 - June 30th 2017


Join Crescat Digital’s own Laura Davies and Adam Ward as they take a deep dive into this week’s biggest digital marketing news.

In this episode we cover Google’s break into adblockers, Project Owl and the battle with dishonest news, utilising Semantic SEO, Google connecting America with jobs, single page website builders, and common web design mistakes.

Article 1: Our piece on project Owl and dishonest news

Article 2: Search Engine Journal – Semantic SEO

Article 3: The Keyword Blog – Google & American Jobs

Article 4: Financial Times – Google’s New Adblocker

Article 5: Search Engine Journal – SEO Web Design Mistakes

Article 6: Search Engine Journal – Google Website Builder

Listen here:


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Episode #01 - Local SEO for businesses

The first full-length episode of the Crescast podcast. Adam, Lee, Laura, and Jamie sit down to cover the base topic of Local SEO and it’s importance in small, medium, and large sized businesses.

Local SEO

Crescast Episode #01


For this inaugural entry in the Crescast podcast series our expert team help to breakdown and discuss the intricacies of Local Search Engine Optimisation and how businesses can effectively implement a Google Business Page. The discussion includes the latest changes to local SEO and what that means for you and the growth of a company.

Listen here:


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Episode #00 - An Introduction to SEO

In our promo episode of Crescast we cover an introduction to search engine optimisation, in association with British Marine.

An Introduction to SEO

Crescast Episode #00


In our promo episode of Crescat, we explore what exactly SEO is, why you might benefit from it, and how you can apply it in the marine industry. We also discuss the costs of search engine optimisation and attempt to demystify SEO for marketing managers that are unsure whether it is a digital strategy that is right for them.

Listen here:


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