By including quizzes, assessments, calculators, interactive infographics and visualisations with which visitors must actively participate, you can hook site visitors and get them to explore your content.
This is for you if…
You value the visitors coming to your site. Because interactive content generally provides something of real worth, visitors are more likely to provide their email addresses or share their experiences with your site on social media.
Interactive content can help drive traffic back to your website, educate users about your business, and build customer loyalty.
This is why you need it...
Interactive content allows for instant and specific feedback, giving you plenty of valuable information about your website visitors. At the same time, it also gives you the chance to showcase your expertise and build your reputation as an authority in your area of knowledge or industry.
It’s also easy to measure the impact of this type of content, in terms of performance, and great for encouraging visitors along the buying journey.
Interactive content explained...
Who hasn’t been drawn into an online self-assessment quiz on social media? After all, they’re often difficult to resist. Why? Because we’re all fundamentally self-interested. We want to know about ourselves or find out something that we think we’ll find useful.
A well-executed piece of interactive content captures as much information as it gives away: from user demographics to pet hates; favourite colours to someone’s profession – depending on the audience and context, the information you can obtain is valuable and rich.