With a choice of ad type, and the ability to target by job and industry, LinkedIn advertising is the way to get in front of a professional audience who are in a ‘work’ or ‘purchasing’ frame of mind.
This is for you if…
You’re a B2B organisation. According to research, 7 out of 10 professionals feel LinkedIn is a trustworthy source of professional content. 50% of B2B buyers use LinkedIn when making purchasing decisions, and 57% of companies have a LinkedIn company page. That’s a very large and powerful audience if you’re selling to businesses, and also need to search for new leads.
This is why you need it...
With LinkedIn you can target decision makers based on company size, job title, industry sector and region. That means you can hone your ads, making them highly effective.
Better still, LinkedIn users are professionals who tend to use it specifically for professional purposes. This makes it a very different social platform to Facebook or Twitter.
LinkedIn Ads / PPC explained...
There are three main types of LinkedIn ad:
- Sidebar ads – text-based, with a single picture;
- Sponsored content – similar to Facebook’s news feed ads;
- Sponsored InMail – direct mail to users.
With LinkedIn PPC, you’re charged when someone clicks your ad. But because you can be very specific in your targeting, ad costs are often very competitive and provide excellent ROI prospects.