PPC Services for LAW FIRMS
Turn Google Ads and LSAs into a predictable source of qualified case enquiries instead of an expensive guessing game.
Tried and Tested by established UK law firms
"We took our website and those things that we have done to a salaried partner and equity partner meeting, and every person in the room was delighted with what you (Crescat) had done. So much that the LLP have decided to alter their marketing strategy as a result"
"Crescat have transformed how we show up online, for example our Q2 reports show our new users grew by 26%, and leads more than doubled, with conversion rates improving by over 50%"
Turn Ad Spend Into Profitable Case Enquiries
Most firms have tried Google Ads or Local Services Ads at some point. Many came away with the same conclusion: lots of clicks, unclear reporting, and very few matters they would actually take.
Our PPC for law firms program is designed to fix that. We focus on the search terms, locations and intake process that drive profitable cases, then cut everything else, so your ad budget turns into measurable enquiries and signed files, not noise.
Why Law Firms Are Investing In Specialist PPC Now
- Prospective clients search for a lawyer at the exact moment they are ready to speak
- Google Ads and LSAs often appear above organic results and directories
- Competition in legal search is intense and getting more expensive every year
- Poorly managed PPC quietly wastes budget that could be driving high‑value cases
You are already paying for visibility, one way or another. Specialist legal PPC ensures that spend is tightly focused on the right matters, in the right locations, at the right times.
Is PPC for Law Firms Right For Your Firm?
This service is built for:
- Law firms with clear target practice areas and an appetite to grow specific departments
- Partners who want transparency on what they are spending and what they are getting back
- Firms with a functioning intake process that can respond quickly to new enquiries
If you have never tracked enquiries, do not have capacity to take on new work, or need to build basic intake first, that foundation work may be a better starting point. If you are ready to turn paid search into a reliable channel for new instructions, this is for you.
Outcomes You Can Expect
Our goal is simple: more qualified matters from paid search:
- 1 Increased volume of enquiries from people actively searching for your specific services
- 2 Better alignment between the search term, the advert and the landing page, improving conversion
- 3 Reduced wasted spend on irrelevant or low value searches, locations and times of day
- 4 Clear line of sight between ad spend, enquiries and signed matters, so you can make confident decisions
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How Our Law Firm PPC Program Works
Step 1: PPC & Opportunity Audit
We review your current Google Ads and LSA setup (or create one if you are starting fresh), analyse past performance, and map the search terms, locations and times that represent the best opportunities for your firm.
Step 2: Campaign Rebuild Around High Value Matters
We structure campaigns, ad groups and keywords around your core practice areas and locations, write compliant ad copy that speaks to the client’s situation, and set up negative keywords to block obvious time wasters.
Step 3: Landing Pages & Intake Alignment
We connect your adverts to focused landing experiences and ensure your phone, form and live chat processes can handle and track new enquiries properly, so good prospects do not slip through the net.
Step 4: Ongoing Optimisation & Budget Management
We monitor search terms, bids and enquiry quality, reallocating budget towards what is working and away from what is not, and provide regular reporting that links spend to real world outcomes for your firm.
Want more than just AI search?
16-Week Case Enquiry Sprint for UK Law Firms
- Guarantee A: If we don’t deliver 10+ qualified enquiries in 30 days, your next 28-day management fee is waived, and we work free until we hit it.
- Guarantee B (Sprint Outcome): By week 16, we’ll achieve a rolling 4-week average of at least 15+ qualified enquiries or we work an extra 28 days free to close the gap.
Exactly How We Get Success: In-Depth Case Study:
Rated as five stars by businesses on third party agency review platform Clutch.
THE COST & QUALITY OF OUR SERVICES
Flexible budget strategies for your business
We offer flexible services that deliver exceptional value without compromising quality. Our transparent, budget-friendly approach focuses on driving strategic growth and measurable ROI for your business.
MARKET LEADING PRICING
We deliver the highest standard possible, without the large agency/ London price tag. You pay for an exceptional team, not a fancy office with bean bags and a ping pong table.
ALL-ACCESS
SPECIALIST TEAM
– Paid Media Team
– SEO Team
– Content Writing Team
– Creative Design Team
– Dedicated Account Manager
WEEKLY ACCOUNT REPORTING
Monthly reporting can leave you wondering what is happening with your strategy, which doesn’t work. Your account manager will update you weekly on what we’re doing, why, and what is coming up next.
STRATEGIES THAT DRIVE PROFIT
We don’t just deliver traffic for the sake of traffic. Our commercially targeted strategies focus on growing your revenue and profit.
