Paid Social Services for LAW FIRMS
Stay front of mind with high value prospects and turn your firm’s expertise into a steady flow of qualified enquiries from social media.
Tried and Tested by established UK law firms
"We took our website and those things that we have done to a salaried partner and equity partner meeting, and every person in the room was delighted with what you (Crescat) had done. So much that the LLP have decided to alter their marketing strategy as a result"
"Crescat have transformed how we show up online, for example our Q2 reports show our new users grew by 26%, and leads more than doubled, with conversion rates improving by over 50%"
Turn Social Attention Into Real World Instructions
Most law firms have tried something on social media: boosted posts, a few videos, or a generic agency running broad campaigns. The usual outcome is vanity metrics – views, likes, impressions – but very few serious enquiries.
Our Paid Social for law firms program is built to change that. We use platforms like Facebook, Instagram and LinkedIn to put your firm in front of the right people, at the right moments, with messages designed to generate consultations and signed matters, not empty engagement.
Why Law Firms Are Investing In Paid Social Now
- Your ideal clients spend hours every day on social platforms, even when they are not actively “Googling a solicitor”
- Paid social lets you target by location, interests and life events that often precede legal need
- It reinforces your brand and expertise so that, when a legal issue arises, your firm is the first one they think of
- Retargeting warm website visitors and past engagers reduces cost per enquiry across all channels
You have already invested in your reputation, content and website. Paid social makes sure that work is consistently seen by the people most likely to need your services.
Is Paid Social for Law Firms Right For Your Firm?
This service is built for:
- Law firms that want to grow specific practice areas and are open to educating prospects before they are ready to instruct
- Partners who understand that brand, trust and familiarity matter as much as rankings in competitive markets
- Firms with a clear intake process and willingness to follow up promptly with new leads
If your firm has no clear positioning, no intake capacity, or expects instant “switch on and fill the diary” results, PPC or SEO may be a better first focus. If you want to build a visible, trusted presence with your ideal clients and stay in front of them, this is for you.
Outcomes You Can Expect
Our goal is simple: more qualified matters supported by paid social:
- 1 Increased volume of enquiries from people who recognise your firm and already trust your expertise
- 2 Greater visibility for key practice areas among the exact audiences who are most likely to need them
- 3 More consistent touchpoints with website visitors and past enquirers through retargeting campaigns
- 4 Stronger brand presence that lifts performance of your SEO, PPC and offline marketing
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How Our Law Firm Paid Social Program Works
Step 1: Audience & Messaging Strategy
We define your ideal clients for each practice area, map the moments in their life where legal need appears, and develop compliant campaign angles and messages that speak directly to those situations.
Step 2: Creative & Campaign Build
We create and launch adverts – copy, images and video where appropriate – designed to educate, build trust and invite response, structured into prospecting and retargeting campaigns across the right platforms for your firm.
Step 3: Landing Experience & Lead Handling
We connect campaigns to focused landing pages or lead forms and ensure your intake process can capture, qualify and follow up with new leads quickly, so interested prospects do not go cold.
Step 4: Ongoing Optimisation & Scaling
We monitor performance by practice area, audience and creative, refine campaigns to focus on what generates quality enquiries and signed files, and adjust budgets accordingly, providing clear reporting in plain language.
Want more than just AI search?
16-Week Case Enquiry Sprint for UK Law Firms
- Guarantee A: If we don’t deliver 10+ qualified enquiries in 30 days, your next 28-day management fee is waived, and we work free until we hit it.
- Guarantee B (Sprint Outcome): By week 16, we’ll achieve a rolling 4-week average of at least 15+ qualified enquiries or we work an extra 28 days free to close the gap.
Exactly How We Get Success: In-Depth Case Study:
Rated as five stars by businesses on third party agency review platform Clutch.
THE COST & QUALITY OF OUR SERVICES
Flexible budget strategies for your business
We offer flexible services that deliver exceptional value without compromising quality. Our transparent, budget-friendly approach focuses on driving strategic growth and measurable ROI for your business.
MARKET LEADING PRICING
We deliver the highest standard possible, without the large agency/ London price tag. You pay for an exceptional team, not a fancy office with bean bags and a ping pong table.
ALL-ACCESS
SPECIALIST TEAM
– Paid Media Team
– SEO Team
– Content Writing Team
– Creative Design Team
– Dedicated Account Manager
WEEKLY ACCOUNT REPORTING
Monthly reporting can leave you wondering what is happening with your strategy, which doesn’t work. Your account manager will update you weekly on what we’re doing, why, and what is coming up next.
STRATEGIES THAT DRIVE PROFIT
We don’t just deliver traffic for the sake of traffic. Our commercially targeted strategies focus on growing your revenue and profit.
