The Client
Acquisition Map
A decade of law firm growth decisions, distilled into one partner ready report
Plug your own Search Console, Ads, Analytics and website into the same decision engine we have refined over 10+ years on UK law firms. Get a single, evidence based map of where your client acquisition is leaking money and matters, and whether an AI assistant names you or a competitor, personally reviewed by a senior Crescat strategist before it hits your inbox.
Generate Your Client Acquisition MapView a sample report
What you get in one report
Where you are leaking high value demand
- Clicks and enquiries lost each month from rankings stuck past page one.
- Cannibalised queries where your own pages compete with each other instead of competitors.
Where your site cannot convert the traffic it already has
- Pages with no meaningful contact route, weak calls to action or buried proof.
- A conversion score for every commercial page, worst first, each with the fix named.
Where spend and effort are duplicating
- Paid search terms you are buying where you already rank.
- Pages and practice areas with no route to a named expert, even where demand exists.
Every number comes directly from your own Search Console, Ads, Analytics and site crawl.
The tool has no opinion, only your evidence.
How it works: 90 seconds of your time, 25 minutes of ours
Tell us who you are
Name and email so we know where to send the report. One run per firm per month to protect your time.
Connect your data securely
Read only access to your Search Console in a verified Google app, with Ads and Analytics optional. Tokens are encrypted and revoked as soon as data is read. Not ready to connect Google? Just give us your domain: we build the same map from the public record of your rankings, with every demand figure labelled as an estimate.
Watch the engine work, live
A 14 stage progress bar shows exactly what is happening: crawling up to 1,000 pages, mapping every query to a single best page, asking ChatGPT, Gemini, Perplexity and Claude the questions your clients ask, scoring conversion quality and authority, joining paid and organic. You see the real decisions the engine is making.
Receive your
partner ready reportIn about 25 minutes you receive a private report link that reads on any device. It carries your Client Acquisition Score and its six pillars, your three biggest levers, one unlocked example fix in every channel, and a summary that is safe to drop straight into a partners meeting.
No logins, no software to learn, no obligation. You can stop at the report, or ask us to help implement it. Your choice.
Not just another free audit
Typical Free Audits
- Generic checklists and guesswork.
- Modelled traffic curves from third party tools.
- Pitch decks written to sell the agency, not help you win the partners meeting.
The Crescat Client Acquisition Map
- Uses only your own verified data, no invented numbers.
- Applies the same rules we use day to day on UK law firm retainers.
- Is reviewed and signed off by a named senior strategist before it leaves the building.
Designed for marketing directors, built for partners
You are accountable to partners who do not live in Search Console. The report is written for both:
- Your Client Acquisition Score out of 100, its six pillars, and how you compare with other firms as the pool grows.
- Plain English executive summary that explains, without blaming.
- Named people findings: for example, “Clients searched for your solicitors by name 4,098 times last quarter. Your service pages never mention them.”
- Financial anchors: recoverable ad spend and lost clicks, not just positions.
“Clients searched for your solicitors by name 4,098 times last quarter. Your service pages never mention them.”
Client Acquisition Map FAQs
Is this really free?
Yes. The report and strategist review are free. If you want help implementing the plan, we can talk about that separately.
What do you do with our data?
We ingest your Search Console, optional Ads and Analytics, and a crawl of your site, generate the report, then revoke and delete access. Prospect data auto purges after 90 days.
Do we have to connect Google?
No. Give us your domain and we build the same map from the public record of your rankings and a full crawl of your site. Your demand figures are then estimates, and every one is labelled as an estimate. Connect Search Console whenever you like and they become your own figures, at the same link.
How long does it take?
Your involvement is about 90 seconds to connect accounts. The engine runs in about 25 minutes. A strategist reviews and approves the report before it is sent, usually same day.
See what a decade of law firm growth decisions says about your site
Generate Your Client Acquisition MapNo obligation. One report per firm, reviewed by a senior strategist before you see it.
