Tier 1
Lead Engine Essentials
Testing a channel for one department
£2,800 a month
+£2,800 setup fee, month 1 only
- Departments covered
- 1
- Initial term
- 3 months, then 1-month rolling
- Billing
- Monthly in advance
Pricing for UK law firms
Packages and pricing
Three packages. Every one starts with the free map, which sets the baseline the growth target is measured against.
Entry packages for ongoing work, from £2,800 a month. Bespoke retainers are agreed on the walkthrough call.
Core Packages 2026
The three packages
Each package covers 1 department, or up to 3 on Tier 3. Tier 2 is the natural default: it is the first package to carry the lead-growth target and the service-credit guarantee.
Carries the growth target and service-credit guarantee
Tier 2Department Growth System
Serious growth in one priority department
£4,500 a month
+£4,500 setup fee, month 1 only
- Departments covered
- 1
- Initial term
- 12 months (6-month break option)
- Billing
- Monthly in advance
Tier 3
Firm Growth Partner
Aggressive multi-department growth
£9,000 a month
+£13,500 setup fee, month 1 only
- Departments covered
- Up to 3
- Initial term
- 12 months (6-month break option)
- Billing
- Monthly in advance (6-month prepay option)
Not ready for a package?
Two smaller steps. Both start from the same free map.
The 90-day plan
£495 + VATone-off
For in-house teams. Everything the map keeps locked, written out: new titles and descriptions ready to upload, the pages to strengthen, every internal link with its anchor text and the technical clean-up in order. Includes a full re-run at day 90 and a 14-day satisfaction refund.
The 90-day pilot
Quoted on a call
If you would rather we did the work. We implement the plan and report what moved. Never quoted on a checkout page.
What each package includes
Eighteen inclusions in six groups, side by side. On a phone, choose one package at a time.
| Inclusion | Tier 1Lead Engine Essentials | Tier 2Department Growth System | Tier 3Firm Growth Partner |
|---|---|---|---|
| Traffic & Channels | |||
| Dedicated PPC campaigns (Google / Bing) for 1 department | Included | Included | Included |
| SEO roadmap & ongoing optimisation for department pages | Included | Included | Included |
| Multi-channel paid strategy (incl. Meta where appropriate) | Not included | Included | Included |
| Content production for key practice areas (blogs, guides, FAQs) | Not included | Included | Included (higher volume / priority turnaround) |
| Website, UX & Tracking | |||
| Landing page design & build for campaigns | Included (campaign pages only) | Included | Included |
| Department-specific UX & conversion rate optimisation | Not included | Included | Included |
| Full analytics, call tracking & attribution setup | Included (core events) | Included (deeper funnel tracking) | Included (custom firm-wide dashboards) |
| Strategy, Reporting & Governance | |||
| Monthly performance report + email summary | Included | Included | Included |
| Monthly strategy call (per department) | Not included | Included | Included (up to 3 departments) |
| Quarterly firm-level growth review (board-ready deck) | Not included | Not included | Included |
| Quarterly in-person / deep-dive virtual strategy day | Not included | Not included | Included |
| Intake & Commercial Impact | |||
| Lead quality review and recommendations (as needed) | Included (email summary) | Included (on calls) | Included (plus documented actions) |
| Intake process audit (scripts, routing, response-time review) | Not included | Not included | Included |
| Service & Access | |||
| Named account manager | Included (shared pod) | Included (dedicated) | Included (senior lead) |
| Support SLA | 2–3 business days | 1–2 business days | Same or next business day |
| Commercial Terms & Incentives | |||
| Performance focus: 50%+ lead growth target over baseline | Not included | Included | Included |
| Service-credit guarantee if 50% uplift not hit by month 6 | Not included | Included | Included (applied firm-wide on covered departments) |
| 6-month prepayment option with bonus month 7 free | Not included | Not included | Included |
Terms, plainly
Setup fees, terms, break options, billing and prepay.
- Fees
A monthly fee of £2,800, £4,500 or £9,000, plus a setup fee of £2,800, £4,500 or £13,500, charged once, in month 1 only.
- Initial term
3 months, then 1-month rolling on Lead Engine Essentials; 12 months (6-month break option) on Department Growth System and Firm Growth Partner.
- Break option
Department Growth System and Firm Growth Partner carry a 6-month break option inside the initial term. The notice period and conditions are agreed before you sign; we set them out on the call.
- Billing
Monthly in advance on every package, with a 6-month prepay option on Firm Growth Partner.
- Prepay
6-month prepayment option with bonus month 7 free. On Firm Growth Partner only.
- Growth target and service credit
50%+ lead growth target over baseline: on Department Growth System and Firm Growth Partner.
Service-credit guarantee if 50% uplift not hit by month 6: on Department Growth System and Firm Growth Partner (applied firm-wide on covered departments). The baseline is the one the free map measures before the work starts.
- VAT
We confirm on the call whether the fees above are shown before VAT. Budget on that answer.
Questions about the packages
The six questions firms ask before choosing.
What is the setup fee for?
It is the launch and setup fee, charged once, in month 1 only, alongside the first monthly fee: £2,800 on Lead Engine Essentials, £4,500 on Department Growth System and £13,500 on Firm Growth Partner. Ask us on the walkthrough call for the breakdown of the launch work.
What counts as a department?
Lead Engine Essentials and Department Growth System each cover one department; Firm Growth Partner covers up to three. In practice a department is usually a practice area with its own pages and campaigns. If a practice area at your firm splits into teams, we agree how it is counted on the call.
Can we start on Essentials and move up?
There is no fixed upgrade path; we agree it on the call. Lead Engine Essentials runs for 3 months, then 1-month rolling, the shortest commitment of the three; Department Growth System and Firm Growth Partner start on 12 months (6-month break option).
What does the service-credit guarantee mean?
Department Growth System and Firm Growth Partner carry a 50%+ lead growth target over the baseline the free map measures before the work starts. If that uplift is not hit by month 6, a service credit applies; on Firm Growth Partner it is applied firm-wide on covered departments. We confirm the size of the credit and how it is applied on the call.
What is the 6-month break option?
On Department Growth System and Firm Growth Partner the initial term is 12 months (6-month break option). The notice period and conditions are agreed before you sign; we set them out on the call. Lead Engine Essentials has no break option; its term is 3 months, then 1-month rolling.
Is the map still free if we never buy anything?
Yes. The Client Acquisition Map is free, one report per firm, and you keep it whether or not you buy anything. The walkthrough call is free too. The £495 + VAT plan and the pilot are the two smaller steps after it; the packages on this page are the entry points to ongoing work.
