Website Design & UX for UK law firms
We make your website bring in work.
Most law firm websites were built to look professional, not to be used by a client under pressure. We rebuild yours around how clients search, scan and decide, so the right visitor finds the right page and gets in touch.
See every commercial page scored on its ability to convert
Generate your Client Acquisition Map- Free map
- 90 seconds to start
- Reviewed by a senior strategist
Is Website Design & UX right for your firm?
Slow pages, confusing menus and generic practice-area content quietly push good prospects away, even when the site looks fine at first glance. The programme rebuilds your site around how clients actually search, scan and decide. The result is a modern, credible website that is easy to use, answers the key questions quickly and gives people confidence that your firm is the right choice.
This service is built for
- Law firms with an existing site that feels dated, hard to navigate or off-brand
- Partners who want their website to reflect the calibre of their work and clients
- Firms already investing in marketing who want a stronger destination for that traffic
Probably not the right first step
- Firms starting from scratch, with no brand yet
- Firms with no basic messaging in place, where positioning and identity work comes first
- Firms outside the legal sector
Four things make this worth doing now. Almost every serious client will review your website before they call, email or submit an enquiry. Expectations for design and usability are set by consumer brands, not by other law firms. A clear, well-structured site improves the performance of your SEO, PPC, AI search and social campaigns, because every one of them lands on it. And referrers and professional contacts judge your firm’s credibility partly on your online presence. You already invest heavily in your people and your reputation. Website design and UX make sure that investment is reflected every time someone visits your site.
If you want to upgrade your existing site so it properly represents your firm and supports growth, this is for you. Whichever side of that line you are on, the map comes first. It is free, it takes about 25 minutes, and it scores every commercial page on its ability to convert before you commit to anything.
How our Website Design & UX programme works
UX, brand and performance audit
We review your current site structure, design, content, mobile experience and speed, then identify what helps and what hinders visitors when they are trying to understand your firm and make contact.
The map does the first pass, free. It crawls up to 1,000 pages and scores every commercial page on its ability to turn a visit into an enquiry: whether there is a clear route to contact, whether the call to action is obvious, whether trust evidence and pricing sit where a client expects them, and how fast the page loads. Pages are listed worst first. It also flags thin and duplicate pages, pages reachable at more than one address, and commercial pages nothing links to. The audit starts from that picture and adds what a crawl cannot see: how the site reads on a phone, whether the menus match the way clients think about their problem, and whether the pages that matter most carry the people, proof and locations a client looks for before they get in touch. A senior strategist signs the map off before you see it.
Structure, navigation and page blueprinting
We redesign your site architecture around real client journeys, with clear menus, practice-area groupings and page templates, so each key audience can quickly reach the information that matters to them.
A blueprint is a page-by-page plan, not a mood board. For every page in scope it sets out the job the page has to do, who it is for, which question it answers first, where the route to contact sits, which proof and which named solicitor belong on it, and which pages it links to and from. Practice-area and location pages get their own templates, so a search that names a town lands on the page for that office rather than on the homepage, and a client who arrives on a practice-area page can reach the right person without hunting for them. Every page and menu item is mapped against the current site before anything is built, so nothing that earns visits today is lost in the move.
Visual design and user experience
We refresh or rebuild key page layouts and components so they are consistent, readable, accessible and on brand, and so the proof, people and locations that build trust are easy to find.
The work is done as a set of components, not a collection of one-off pages: headings, body text, calls to action, enquiry forms, solicitor profiles, testimonials, fee information and office details, each designed once and reused everywhere. That is what keeps a site consistent after launch, when new pages are added by people who were not in the room. Every layout is designed for mobile and desktop and checked for readability and accessibility before it is built. Fee and service information is written inside the SRA Transparency Rules from the first draft, so compliance is designed in rather than added at the end.
Implementation support and handover
We work with your internal team or developers to implement the new designs and UX patterns, then provide guidance and documentation so your site stays coherent as you add new content and pages over time.
Before anything moves, redirects, page titles, headings and internal links are mapped from the old site to the new, so a redesign does not cost you the rankings you already hold. The handover pack is what your team needs to keep the site as it was designed: the page templates and components, the rules for using them, guidance for writing new practice-area and location pages, and a checklist for adding a page without breaking the structure. Your developer, your CMS team or ours can build from it; the design does not depend on who does the build.
Measurement and reporting after launch
Once the new pages are live, we measure them against the pre-launch baseline: visits and enquiries by page, read from your own Analytics and Search Console rather than from a tool’s estimate, alongside rankings and indexing for every page that moved.
Reporting is weekly and written for the partners’ meeting: what changed, what it produced, and where the site is now winning and losing enquiries. Where a page still loses enquiries, the report says which and why, so the next decision is made on evidence. Testing changes on those pages one at a time is a separate service, CRO, and we will tell you when you are ready for it.
Outcomes you can expect
Our goal is simple: a website that clients and referrers trust and find easy to use.
A modern, consistent visual design that reflects your firm’s positioning and practice mix
Every page is built from the same set of components, so the site reads as one firm from the homepage to the last practice-area page, and it stays that way as new pages are added.
Clear navigation and page structure, so visitors can quickly find the right service and office
Menus and practice-area groupings follow the way clients describe their problem, not your internal departments, and each office has its own page for the searches that name a town.
Faster, more usable pages on mobile and desktop, with less frustration and fewer drop-offs
Speed is one of the five things the map scores every commercial page on, so the gain is measured page by page after launch rather than assumed.
Stronger first impressions with prospective clients, referrers and lateral hires who research you online
Proof, people and locations sit where a visitor looks for them, and fee information is presented inside the SRA Transparency Rules, so the site reads as a firm that is confident about what it does.
Results, from the firm's own numbers
Crescat have transformed how we show up online, for example our Q2 reports show our new users grew by 26%, and leads more than doubled, with conversion rates improving by over 50%
Alvin Holder Digital Marketing Manager, Russell Cooke
- +26%new users
Written inside the SRA Transparency Rules from the first draft.
Packages from £2,800 a month, with a 50% lead-growth target and a service-credit guarantee from Tier 2.
See packagesQuestions firms ask about Website Design & UX
Do we need a whole new website, or can you improve the one we have?
Usually the one you have. The audit shows which pages win visits and lose enquiries, and most of the gain comes from fixing those first: a clear route to contact, an obvious call to action, trust evidence and fee information where a client expects them, and pages that load quickly. Those fixes can be made on your current platform, page by page, without a launch.
A full rebuild is the right answer only when the structure itself is the problem: menus organised around your departments rather than your clients’ problems, practice areas with no page of their own, or offices with no page for the searches that name their town. The audit will tell you which case you are in, and so will the map before it, free.
What does the map show for our website?
It scores every commercial page on its ability to convert: whether there is a clear route to contact, whether the call to action is obvious, whether trust evidence and pricing are where a client expects them, and how fast the page loads. Pages are listed worst first, so you know where to start. Conversion is one of the six pillars in your Client Acquisition Score.
The crawl covers up to 1,000 pages and also flags what is holding the site back underneath: thin and duplicate pages, pages reachable at more than one address, commercial pages nothing links to, and pages that give a client no route to the solicitor they searched for by name. It takes about 25 minutes, and a senior strategist reviews it before you see it.
Will you work with our existing developer or CMS?
Yes. We design and specify; your developer, your CMS team or ours can build. Every change comes with the page templates, components and documentation needed to implement it, and we check the result once it is live, so the site stays coherent after handover.
If you would rather we did the work, that is the 90-day pilot, quoted on the walkthrough call and never on a checkout page.
Will a redesign hurt our search rankings?
Not if it is planned. Redirects, page titles, headings and internal links are mapped from the old site to the new before anything moves, and rankings and indexing are checked after launch for every page that moved. Structure and search are designed together, not one after the other.
The map gives you the baseline: 90 days of your own Search Console data, with every viable search mapped to the page that should win it. That is the list of pages a redesign must not lose, and it exists before the first design decision is made.
We already work with an agency. Is it still useful?
Yes, and it is the most common case. The map measures what is happening on your site: which commercial pages can turn a visit into an enquiry and which cannot, page by page, not who designed or built them.
Most marketing leads use it to check that what they are being told matches what their own data says. If the site is already doing its job, the map will show that too, and you keep the report either way.
