The Crescat Content Hub
Everything we publish, in one place: our video series, the weekly verdict on what changed in search, and long-form guides. Pick a format, pick a topic, and find what your firm needs.
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New here? Start with the map.
The Client Acquisition Map is a free report built from your firm’s own Search Console, Google Ads, Analytics and website: six pillars, one score, reviewed by a senior strategist before you see it. About 90 seconds to start, about 25 minutes to build.
See how the map worksClient Acquisition Score
57/100
- Demand
- Conversion
- AI answers
- Authority
- Technical
- Paid efficiency
Crescat C.A.S.E Files · Full Episodes
How firms fix acquisition, long form.
How Law Firms Can Respond to New Enquiries in Under 5 Minutes
Why Your Law Firm’s Google Ads Are Wasting Budget
5 Warning Signs Your Law Firm Website Is Underperforming
How to Attract Better Legal Enquiries (Not More Leads)
The 3 Content Types Every Law Firm Needs
Build an Always-On Marketing System for Law Firms
Law Firm Remarketing: Turn More Visitors Into Clients
AI Search & Law Firms: How To Get Cited, Not Replaced
Read-To-Instruct Journeys for Law Firm Websites
Law Firm SEO vs Lead Generation: Traffic Isn’t the Goal
5 Law Firm Website Fixes That Increase Enquiries
Law Firm Index Bloat: The Hidden SEO Problem Nobody Sees
Crescat C.A.S.E Files · C.A.S.E Clips
Short clips from the C.A.S.E Files.
How to Measure and Improve Law Firm Intake Performance
A 5-Step Intake Process for Law Firm Enquiries
How to Stop Law Firm Enquiries Being Missed
Why Fast Law Firm Intake Needs Clear Ownership
The Response Time Standards Every Law Firm Should Set
How Fast Is Your Law Firm Responding to Enquiries?
A 30-Day Google Ads Plan for UK Law Firms
The PPC Metric Law Firms Should Track Instead of Cost Per Click
Are Law Firms Wasting Money on Brand and Competitor Keywords?
Why Law Firm Google Ads Need Matching Landing Pages
How Negative Keywords Stop Wasted Google Ads Spend for Law Firms
Why Your Law Firm Is Wasting Google Ads Budget on the Wrong Keywords
How Law Firms Waste Google Ads Budget on the Wrong Keywords
How to Build a Law Firm Marketing Early Warning Dashboard
Crescat Search Verdict
What changed in search this week.
Google Spam Updates, AI Search & What Law Firms Should Do Next
AI Search Is Changing Again: What UK Law Firms Need to Know
AI Search Is Changing: 4 Updates Law Firms Need to Know
AI Search and Google Ads: What Law Firms Need to Know
4 SEO Updates UK Law Firms Shouldn't Ignore
AI Search News Every UK Law Firm Should Know
3 Major AI Search Changes Every Law Firm Should Know
Google’s Latest AI Search Changes Could Benefit Law Firms
Google’s New Spam Rules: What UK Law Firms Must Know - Search Verdict
Google Shopping Goes Free To Use - The Crescat Newscast
YouTube's solution to modest video marketing - The Crescast Newscast
Latest articles
Long-form guides on how law firms win enquiries.
ArticleCrescat at London Law Expo 2026: The UK Law Firm AI Visibility Index
On 7 October, Crescat Digital founder Lee Thomas unveiled The UK Law Firm AI Visibility Index 2026 on the operations stage at London Law Expo 2026: 269 law firms, 8,576 answers from ChatGPT, Claude, Gemini and Perplexity, and one question: is your firm named?
ArticleHow to set your UK law firm’s 2026 marketing budget (and what high-growth firms do differently)
Every marketing budget starts as a number someone must defend. A managing partner asks how you arrived at it. A finance director wants to know why it has gone up. And for most firms the honest answer is some mix of last […]
ArticleYour Firm’s Website Structure Is Costing You Matters: The ‘Answer-First’ Architecture for Legal Buyers
Your firm ranks on page one for “employment solicitor Manchester”. The traffic report looks healthy. The enquiry log hasn’t moved in a year, and at the last partners’ meeting someone asked why, and you didn’t have a good answer. Here is the answer. […]
ArticleThe Law Firm Marketing Director’s Guide to Reporting Dashboards
Picture the quarterly partners’ meeting. You have a report ready, and the news is good: traffic is up, rankings have climbed, the firm’s impressions have never been higher. Then a partner looks over the top of their glasses and asks the only […]
ArticleChoosing a Law Firm Marketing Agency: 15 Questions to Separate Sales Hype from Substance
Picture the pitch. A confident, well-prepared agency is across the table, the slides look sharp, and every answer lands. They have done this hundreds of times. Your firm does it once every few years. That imbalance is the real problem with choosing […]
ArticleIn-house vs specialist agency for law firm SEO: a total cost, risk and control comparison
Most firms start this decision with two numbers: the salary they would pay an in-house SEO hire, and the monthly retainer an agency has quoted. The salary usually looks like the cheaper option. It rarely is. That gap between what a hire […]
