The Crescat Content Hub
Everything we publish, in one place — our video series, the weekly digital news round-up, and long-form guides. Pick a format, pick a topic, and find exactly what your firm needs.
Crescat C.A.S.E Files · Full Episodes
Full-length C.A.S.E files — how we grow UK law firms, start to finish
Why Your Law Firm’s Google Ads Are Wasting Budget
5 Warning Signs Your Law Firm Website Is Underperforming
How to Attract Better Legal Enquiries (Not More Leads)
The 3 Content Types Every Law Firm Needs
Build an Always-On Marketing System for Law Firms
Law Firm Remarketing: Turn More Visitors Into Clients
AI Search & Law Firms: How To Get Cited, Not Replaced
Read-To-Instruct Journeys for Law Firm Websites
Law Firm SEO vs Lead Generation: Traffic Isn’t the Goal
5 Law Firm Website Fixes That Increase Enquiries
Law Firm Index Bloat: The Hidden SEO Problem Nobody Sees
The collapse of Wright Hassall: How a digital search strategy could have saved the firm.
Crescat C.A.S.E Files · C.A.S.E Clips
Bite-sized clips from the C.A.S.E files
A 30-Day Google Ads Plan for UK Law Firms
The PPC Metric Law Firms Should Track Instead of Cost Per Click
Are Law Firms Wasting Money on Brand and Competitor Keywords?
Why Law Firm Google Ads Need Matching Landing Pages
How Negative Keywords Stop Wasted Google Ads Spend for Law Firms
Why Your Law Firm Is Wasting Google Ads Budget on the Wrong Keywords
How Law Firms Waste Google Ads Budget on the Wrong Keywords
How to Build a Law Firm Marketing Early Warning Dashboard
Stop Reporting Traffic. Start Reporting Accepted Matters.
When Did You Last Update Your Key Practice Area Pages?
How to Spot Conversion Leaks on a Law Firm Website
Is Your Law Firm Too Reliant on One Marketing Channel?
Track Qualified Enquiries, Not Just Traffic
A 30-Day Lead Quality Plan for Law Firms
Crescat Search Verdict
The weekly verdict on what's changing in digital — and what it means for your firm
AI Search Is Changing Again: What UK Law Firms Need to Know
AI Search Is Changing: 4 Updates Law Firms Need to Know
AI Search and Google Ads: What Law Firms Need to Know
4 SEO Updates UK Law Firms Shouldn't Ignore
AI Search News Every UK Law Firm Should Know
3 Major AI Search Changes Every Law Firm Should Know
Google’s Latest AI Search Changes Could Benefit Law Firms
Google’s New Spam Rules: What UK Law Firms Must Know - Search Verdict
Google Shopping Goes Free To Use - The Crescat Newscast
YouTube's solution to modest video marketing - The Crescast Newscast
Latest articles
Long-form guides and analysis from the Crescat team
ArticleHow to set your UK law firm’s 2026 marketing budget (and what high-growth firms do differently)
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 24 July 2026 Every marketing budget starts as a number someone must defend. A managing partner asks how you arrived at it. A finance director wants to know why it has gone up. And for most firms the honest answer is some mix of last […]
ArticleYour Firm’s Website Structure Is Costing You Matters: The ‘Answer-First’ Architecture for Legal Buyers
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — [publication date] Your firm ranks on page one for “employment solicitor Manchester”. The traffic report looks healthy. The enquiry log hasn’t moved in a year, and at the last partners’ meeting someone asked why, and you didn’t have a good answer. Here is the answer. […]
ArticleThe Law Firm Marketing Director’s Guide to Reporting Dashboards
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 7 July 2026 Picture the quarterly partners’ meeting. You have a report ready, and the news is good: traffic is up, rankings have climbed, the firm’s impressions have never been higher. Then a partner looks over the top of their glasses and asks the only […]
ArticleChoosing a Law Firm Marketing Agency: 15 Questions to Separate Sales Hype from Substance
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 18 June 2026 Picture the pitch. A confident, well-prepared agency is across the table, the slides look sharp, and every answer lands. They have done this hundreds of times. Your firm does it once every few years. That imbalance is the real problem with choosing […]
ArticleIn-house vs specialist agency for law firm SEO: a total cost, risk and control comparison
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 9 June 2026 Most firms start this decision with two numbers: the salary they would pay an in-house SEO hire, and the monthly retainer an agency has quoted. The salary usually looks like the cheaper option. It rarely is. That gap between what a hire […]
ArticleLaw Firm SEO vs PPC vs AI Search: Where to Put Your Next £100k
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 29 May 2026 A marketing director at a UK law firm sits in front of an annual budget request. There is £100k of digital marketing spend to allocate. £40k of it went to PPC last year. A new agency is recommending heavier SEO. The managing […]
