Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 29 May 2026 A marketing director at a UK law firm sits in front of an annual budget request. There is £100k of digital marketing spend to allocate. £40k of it went to PPC last year. A new agency is recommending heavier SEO. The managing […]
Law Firm SEO vs PPC vs AI Search: Where to Put Your Next £100k Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 22 May 2026 66% of UK professional services firms (including law firms) reported increased turnover last year, according to the Law Firm Marketing Club’s Professional Services Marketing Survey 2025 (a UK-focused annual survey of marketing and business development across professional services). Marketing budgets have followed:
The 2026 Digital Marketing Playbook for UK Law Firms Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 21 April 2026 Picture a marketing manager scrolling through 400 posts in their firm’s News and Insights section. Most are short event recaps, awards announcements, and three-paragraph legal updates from 2019. They know it’s a mess. They have known for two years. Every post has
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 28 April 2026 You have probably asked every agency you’ve spoken to the same question. How long until SEO actually works? And every agency has given you the same answer. Six to twelve months. Maybe longer. It depends. The trouble is the answer is useless.
How long should law firm SEO actually take? Honest timelines by practice area Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 30 April 2026 A managing partner’s prospective client opens ChatGPT and asks for a solicitor specialising in their problem. The answer comes back as a paragraph naming three firms — none of them yours. The enquiry is gone before it started, and you will never
On paper, your numbers might look acceptable: Traffic is steady or even up. Rankings have improved. Internally, the firm feels “visible”. BUT when you look at what matters — qualified enquiries for good‑quality matters — it has not moved in line with the effort and budget. That disconnect is the core issue: you have achieved
Why your law firm’s website is invisible to serious buyers Read More »
The digital marketing landscape has changed significantly with the rise of artificial intelligence (AI)-powered Google search algorithms like RankBrain, BERT (Bidirectional Encoder Representations from Transformers) and MUM (Multitask Unified Model). At the very core of this lies natural language processing (NLP), a subcategory of AI that deals with understanding and generating human languages. Knowing how
Harnessing NLP for better rankings in AI-powered search results Read More »
There’s no denying that artificial intelligence (AI) is driving rapid change in numerous areas of business, including digital marketing. As part of this transition, content writers are having to become AI prompt engineers, turning to large-language models (LLMs) such as Open AI’s Chat GPT and Google’s Gemini to boost their output and effectiveness. To fully
Crafting a rich AI prompt for written content Read More »
2023 was arguably the most volatile year in SEO that I can remember in my 12 years working in this industry. AI is disrupting so many industries right now, and SEO is certainly one of them. So, what can we expect in 2024? Change. And a lot of it. Here are our predictions for the
SEO Predictions for 2024 Read More »
As a professional creative working in digital marketing, during the emergence of mass AI integration, I’ve found myself immersed in the evolving relationship between digital designers and artificial intelligence. After hearing from my peers on the subject, I still felt that we were missing a vital voice in this discussion. So, I decided to (figuratively)
In the dynamic world of digital marketing, Artificial Intelligence (AI) is reshaping the landscape, especially in Search Engine Optimization (SEO). I had the privilege of speaking with an industry expert about how AI is revolutionizing SEO, particularly for small and medium enterprises (SMEs). Here’s what we uncovered: Interviewer: Thank you for joining us. Let’s
Harnessing AI in SEO: A Game-Changer for SMEs – An Expert’s Insight Read More »
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