Artificial Intelligence

Crafting a rich AI prompt for written content

There’s no denying that artificial intelligence (AI) is driving rapid change in numerous areas of business, including digital marketing. As part of this transition, content writers are having to become AI prompt engineers, turning to large-language models (LLMs) such as Open AI’s Chat GPT and Google’s Gemini to boost their output and effectiveness. To fully …

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Man interviewing ai robot in Crescat offices

Creative Synergy: The Symbiotic Dance of Graphic Designers and AI-Generated Art – My Q&A with ChatGPT

As a professional creative working in digital marketing, during the emergence of mass AI integration, I’ve found myself immersed in the evolving relationship between digital designers and artificial intelligence. After hearing from my peers on the subject, I still felt that we were missing a vital voice in this discussion. So, I decided to (figuratively) …

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Harnessing AI in SEO: A Game-Changer for SMEs – An Expert’s Insight

In the dynamic world of digital marketing, Artificial Intelligence (AI) is reshaping the landscape, especially in Search Engine Optimization (SEO). I had the privilege of speaking with an industry expert about how AI is revolutionizing SEO, particularly for small and medium enterprises (SMEs). Here’s what we uncovered:   Interviewer: Thank you for joining us. Let’s …

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