Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 29 May 2026 A marketing director at a UK law firm sits in front of an annual budget request. There is £100k of digital marketing spend to allocate. £40k of it went to PPC last year. A new agency is recommending heavier SEO. The managing […]
Law Firm SEO vs PPC vs AI Search: Where to Put Your Next £100k Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 22 May 2026 66% of UK professional services firms (including law firms) reported increased turnover last year, according to the Law Firm Marketing Club’s Professional Services Marketing Survey 2025 (a UK-focused annual survey of marketing and business development across professional services). Marketing budgets have followed:
The 2026 Digital Marketing Playbook for UK Law Firms Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 21 April 2026 Picture a marketing manager scrolling through 400 posts in their firm’s News and Insights section. Most are short event recaps, awards announcements, and three-paragraph legal updates from 2019. They know it’s a mess. They have known for two years. Every post has
On paper, your numbers might look acceptable: Traffic is steady or even up. Rankings have improved. Internally, the firm feels “visible”. BUT when you look at what matters — qualified enquiries for good‑quality matters — it has not moved in line with the effort and budget. That disconnect is the core issue: you have achieved
Why your law firm’s website is invisible to serious buyers Read More »
There’s no denying that artificial intelligence (AI) is driving rapid change in numerous areas of business, including digital marketing. As part of this transition, content writers are having to become AI prompt engineers, turning to large-language models (LLMs) such as Open AI’s Chat GPT and Google’s Gemini to boost their output and effectiveness. To fully
Crafting a rich AI prompt for written content Read More »
Google announced an algorithm update at the end of last week (Aug 18th). We believe it will be the most impactful update they have released in a decade, and will have a huge impact on how SEO is done in the coming years. The update focuses on website and content quality. It is
Google’s Helpful Content Update Read More »
The need for valuable content on your website cannot be understated. From boosting website traffic to generating a personality for your brand, a blog will provide the opportunity to engage your audience, leading to potential sales. But what kinds of content are likely to prove effective? How-to guides boost trust Sharing knowledge about a
E-commerce Blog Ideas Read More »
Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so
How to change your tone when writing content Read More »
With digital marketing growing at such an exponential rate, businesses are constantly looking for new ways to promote themselves online. Many marketing teams have found that the best way to do this is through blog content. Alongside providing an approachable personality to your business, a blog is the perfect way to keep your clients and
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