E-commerce received an exponential boost during two years of Covid lockdowns, as shoppers were forced to make their purchases online. But can that performance be sustained in a post-Covid market, and has it left the sector with fresh challenges? An accelerated pandemic trend Many businesses had no choice but to focus on online sales […]
eCommerce in a post-Covid market Read More »
With the UK’s PSTN and ISDN networks scheduled to be switched off in 2025, Structured Communications needed to help businesses prepare for the migration to modern digital telephony standards. To pave the way for this role, the Horsham-based communications solutions provider decided to rethink its web presence. Increasing site reach and improving user experience
How Can Good Web Design Help Solve A Communications Challenge? Read More »
Whether you wish to create, optimise, or upgrade your business website, there are many benefits to working with a professional web design company – provided you choose the right one. You’ll want to work alongside a team that understands your business and its objectives. Budgets and deadlines can become barriers to smooth progress, so it’s
How To Choose A Web Design Company Read More »
It’s tempting to dismiss the option of hiring an agency to build a website for you. After all, there are so many DIY site building services out there, that using an external web developer may seem like an unnecessary expense – especially for newer or smaller businesses. However, finding and using a reliable digital marketing
Advantages of Using an Agency to Create a Website Read More »
Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so
How to change your tone when writing content Read More »
Digital AMPlitude AMP first trialled a year ago, before officially rolling out six months later in September 2016. We thought it time to check in on its progress up until this point, how it has effected SERPs, and what its users are making of the outcomes. Should content creators be taking advantage of AMP’s bold
Is it time to amp-up your AMP content? Read More »
A Healthy New Partnership. At Crescat Digital we feel passionately about working alongside companies that strive to make a difference. Therefore, we are extremely excited to confirm our involvement in the December 2016 launch of Elysium Healthcare. Elysium Healthcare brings together the site portfolio of two major healthcare industry leaders; Partnerships in Care and
Elysium Healthcare Announcement Read More »
Are you looking for more ways to enhance your search engine optimisation (SEO) strategy? How on earth (or cyberspace!), are you supposed to keep ahead in such a competitive market? Stay one step ahead of the competition by directly targeting your demographic. True, this may be easier said than done. Though let’s look at a
How thinking like a Semiotician can benefit your SEO Read More »
The Mobile Revolution Starts Here The internet has given us many things. Indeed, throw at it even the most frivolous of questions; someone, somewhere will have the answer. Behind the scenes complex mathematical algorithms are at work, sieving through masses of information to give us what it thinks we’re after. 1. Google define algorithms
Understanding Mobile Optimisation Before It Takes Over Read More »
Top Tips for an Effective Christmas Digital Marketing Campaign Many find the ghouls and ghosts of Halloween scary. For me, it’s the way Christmas creeps up so quickly before I’ve taken down the last of the decorative cobweb. Suddenly we find ourselves at the mercy of uninterrupted loops of loud, often irritating, music. Quite
Top Christmas Digital Marketing Tips Read More »
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