Google Ads


This is the most popular form of PPC advertising. And studies suggest 40% of consumers aren’t aware these are paid adverts. So, Google Ads is a great option to consider.

A successful PPC campaign must be managed well. We can deliver a high ROI from your Google Ad account.

This is for you if...

If you’re looking for the best way to grow your business, PPC is for you. As the perfect complement to organic SEO, PPC allows you to brand yourself as an authoritative and trusted figure for the services you provide.

A striking difference in SEO and PPC is the time it takes to see results. An SEO plan can give your business top-rankings in search engines. But can take months to achieve. PPC gives you results now.

PPC targets people searching for businesses like you. And you pay-per-click. So, you don’t have to worry about wasting money on false leads.

This is why you need it...

Some fear PPC is a waste of money. Hey, we get it. Why pay for something you can try and get for free? The fact is that the money you spend on a customer click-through is nothing. Because their visit to your site is worth more than what it cost to get them there.

Simply put, paying 50p for a click that generates a sale of £100 is something any profit-driven business would like to see.

Google Ads explained...

Much like SEO, PPC has many different influencers that search engines measure. For example, if your ad receives an above average number of clicks for its position, it will be deemed superior. Bounce rate is another factor, which search engines use to recognise whether the ad, and the site landing page are appropriately connected.

The search engine takes these influencers into account to give you a quality score. A site with a high-quality score can rank higher than a competitor, and still pay less per click. This is where the profit will be made long term.

Drafting a successful PPC campaign involves researching the best keywords to target the customers interested in you. Then these keywords can be incorporated into ad groups to analyse what is working best. The ads are important for more than bringing relevant traffic to your site. Google rewards quality ads by reducing your price per click. Maximising your return on investment.

Crescat Digital can help transform your PPC campaigns. Though SEO is equally important, PPC delivers results much quicker.

Crescat Digital is a certified agency

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