Entering a different market requires more than simply word-for-word translation. We provide in-depth market analysis to completely understand how best to approach your company’s online ventures overseas.
This is for you if...
You’d like to reach customers from different countries. Perhaps you now offer international delivery, or are expanding overseas and would like to offer online services too.
The issues of branching out internationally are more than simply changing your web content. In fact, search behaviour is extremely different around the world.
Approaching a new market requires expert knowledge of the search engine visibility requirements in that territory.
This is why you need it...
Employ the use of international SEO to secure a strong reputation with global sites. Adjust to your audience and make them feel like you made it specifically for them.
Research the market you wish to enter. Understand your customer and the qualities that make them unique.
Web sites targeting different countries require a well-organised structure. Our International SEO services create a website that is search engine friendly. Ensuring you always target specific customers with the appropriate pages.
International SEO explained...
The process of attaining a good organic search ranking is difficult. Pair that with tailoring optimisation efforts to the various search behaviours of people around the world – and International SEO can seem way out of your depth.
Translating from one language to another seems like the easiest option. And many websites do this. But colloquialisms and regional expressions aren’t as translatable around the world. This creates confusion and lack of trust in your business. If a human finds it difficult to understand, a search engine most definitely will.
International SEO requires content that is suited for the individual markets that you are targeting. Topics which work in one territory may be less suitable elsewhere.
It’s easy to forget that Google doesn’t reign supreme all over the world. In some countries, there are more popular search engines to consider.
In China, the leading search engine is called Baidu. Whilst in Russia, it’s Yandex.
We’ll explore with you the best options to carry your business forward. Country versus language targeting? Allow us to explain what will work, and what won’t.