Search bots can’t view and understand your videos, so they rely on accompanying text in order to index and rank your videos properly. This is what YouTube SEO focuses on: to help your videos be seen.
This is for you if…
You’ve put in the effort to create great video content. Simply posting videos on your channel is not enough. If you want them to obtain as many views as possible, you need to ensure they are properly optimised. This will give search engines (and people) the necessary information they need to find, index, and rank your content.
This is why you need it...
With over 500 hours of video uploaded to YouTube every minute, and more people using the video sharing platform every day, a strong YouTube SEO strategy is essential for reaching your intended audience. That means optimising your video channels, playlists, titles, descriptions, tags, and – where appropriate – providing a full transcript with captions and / or subtitles. You do need a certain level of understanding of YouTube SEO, and a fair amount of time, but the effort will be worth it.
YouTube SEO explained...
Search engines can only understand textual content, not images or video. Even the best-produced videos still need accompanying text to be properly optimised.
When a video is uploaded to YouTube, it’s also immediately indexed by Google. You don’t have to wait for bots to crawl your videos, and you don’t have to submit a new video site map.