PPC

ecommerce in a post covid market

eCommerce in a post-Covid market

E-commerce received an exponential boost during two years of Covid lockdowns, as shoppers were forced to make their purchases online. But can that performance be sustained in a post-Covid market, and has it left the sector with fresh challenges?   An accelerated pandemic trend Many businesses had no choice but to focus on online sales …

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Floc - Third Party Cookies

FLoC – A Game Changer for Users and Advertisers?

Google is currently in a testing phase for a replacement to third party cookies. FLoC stands for Federated Learning of Cohorts, and it is Google’s potential answer for increasing privacy concerns around third party cookies. Summary This is only in testing phase This relies on the browsers to enable interest-based advertising: This means FLoC is …

FLoC – A Game Changer for Users and Advertisers? Read More »

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