Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 29 May 2026 A marketing director at a UK law firm sits in front of an annual budget request. There is £100k of digital marketing spend to allocate. £40k of it went to PPC last year. A new agency is recommending heavier SEO. The managing […]
Law Firm SEO vs PPC vs AI Search: Where to Put Your Next £100k Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 22 May 2026 66% of UK professional services firms (including law firms) reported increased turnover last year, according to the Law Firm Marketing Club’s Professional Services Marketing Survey 2025 (a UK-focused annual survey of marketing and business development across professional services). Marketing budgets have followed:
The 2026 Digital Marketing Playbook for UK Law Firms Read More »
E-commerce received an exponential boost during two years of Covid lockdowns, as shoppers were forced to make their purchases online. But can that performance be sustained in a post-Covid market, and has it left the sector with fresh challenges? An accelerated pandemic trend Many businesses had no choice but to focus on online sales
eCommerce in a post-Covid market Read More »
Google is currently in a testing phase for a replacement to third party cookies. FLoC stands for Federated Learning of Cohorts, and it is Google’s potential answer for increasing privacy concerns around third party cookies. Summary This is only in testing phase This relies on the browsers to enable interest-based advertising: This means FLoC is
FLoC – A Game Changer for Users and Advertisers? Read More »
In the world of digital marketing, using paid Google Ads (or AdWords) doesn’t directly influence your organic results or boost the rankings of your website pages – even though some companies have claimed to have seen an increase in organic traffic after investing heavily in Google Ad campaigns. Equally a competitor isn’t going to necessarily
Does paid search affect organic search? Read More »
Digital AMPlitude AMP first trialled a year ago, before officially rolling out six months later in September 2016. We thought it time to check in on its progress up until this point, how it has effected SERPs, and what its users are making of the outcomes. Should content creators be taking advantage of AMP’s bold
Is it time to amp-up your AMP content? Read More »
This is the major change that we have been waiting for in the PPC landscape since the removal of the right sidebar ads earlier this year. It is sure to be a game changer. For those that have been aware of this change they will surely gain a short term competitive advantage at the very
Expanded Text Ads & Device Bidding Rolls Out on Google Adwords Read More »
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