2023 was arguably the most volatile year in SEO that I can remember in my 12 years working in this industry. AI is disrupting so many industries right now, and SEO is certainly one of them. So, what can we expect in 2024? Change. And a lot of it. Here are our predictions for the …
Google announced an algorithm update at the end of last week (Aug 18th). We believe it will be the most impactful update they have released in a decade, and will have a huge impact on how SEO is done in the coming years. The update focuses on website and content quality. It is …
It’s well-known that Google is the default search engine for Apple’s Safari browser. However, while Google still dominates the search engine space, rumours have begun to circulate which suggest Apple has designs on launching their own search engine. Siri, Spotlight and Maps Of course, Apple does already have a search engine that supports …
Rumours of Apple Launching A New Search Engine in 2023 Read More »
Google Analytics 4 (GA4) is described by Google as ‘the next generation of analytics’. It was introduced in 2020 and represents a major overhaul of the existing platform. GA4 looks and feels quite different and has several new features. If you have a Google Analytics account and have only ever used Universal Analytics (UA), it …
There are many businesses out there that are not sure whether they should keep content indexed, or whether they should no index their content for better SEO. It is no secret that Google does not like one thing – content that isn’t useful to the user. Google’s primary goal for their search engine is to …
Deciding Whether to Index No Index Content for SEO Read More »
Overview Summary Google are introducing algorithm updates that require webmasters to improve the performance of their website through these five metrics: Page loading performance through good quality code, minimal size and correct dimensions of visual content, and good management of scripts. Mobile responsiveness Website security User safety (no site malware/ deceptive content) No intrusive …
Focusing on SEO will improve your search engine visibility and generate a major boost in website traffic. However, implementing an SEO strategy is not always straightforward. Because of the commitment required, smaller businesses may not give it priority. If you’re looking to boost your online presence, you must first decide on your approach to search …
As the coronavirus pandemic sweeps the globe, the way we are living, operating, and using the internet is shifting. It is unsurprising to see wholesale changes in search in an event like this, and whilst I do not enjoy the word ‘unprecedented’ being used so frequently, it is extremely appropriate for most cases. Unprecedented is …
In the world of digital marketing, using paid Google Ads (or AdWords) doesn’t directly influence your organic results or boost the rankings of your website pages – even though some companies have claimed to have seen an increase in organic traffic after investing heavily in Google Ad campaigns. Equally a competitor isn’t going to necessarily …
Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so …
Google My Business increases the potential for local customers to find your business by boosting your online presence and channelling any searches with local intent. According to Google, businesses that make effective use of Google My Business are twice as likely to appeal to prospective customers or clients, as they appear more credible and established. …
What is Search Engine Optimisation and how can SEO benefit your business? Since the digital boom the property market has transformed from being almost entirely print based to exploding into the digital world, with your dream home now being just a click and swipe away. Whether looking for an agent to sell your house or beginning the daunting task of finding your dream …
With digital marketing growing at such an exponential rate, businesses are constantly looking for new ways to promote themselves online. Many marketing teams have found that the best way to do this is through blog content. Alongside providing an approachable personality to your business, a blog is the perfect way to keep your clients and …
SEO Trends & Predictions in 2018: What to Expect It’s true that SEO is constantly updating, changing & adapting. Keeping website owners – and, agencies – on their toes! But, getting ahead of the game is key to keeping up with the constant cycle of updated algorithms & ranking factors. So, take a look at …
Snapchat are finally straying from their longstanding tradition of no links, and it’s certainly set to benefit marketers! What are Snapchat Links? Snapchat users can now link to external websites thanks to Paperclip Links in Snap Map; the platform’s latest feature. Whilst seemingly simplistic, this update generates huge opportunities for businesses by helping them gain …
How to Use Snap Map and Snapchat Paperclip For Businesses Read More »
Running a business is tough. The constant juggle between providing the services you offer, and finding people to purchase those services is the backbone of any business. So, exploring opportunities to increase turnover is essential to your businesses growth. Digital marketing is a service which today is completely necessary. The world is online, and your …
Why outsourcing your Digital Marketing is a great idea Read More »
Whether it’s your preferred social networking site, your go-to technology blog, or the place where you buy your socks online – websites are constantly evolving to offer their user, simply, an easier experience. Search engines are no exception. In fact, if they weren’t evolving, the ease at which we find things online wouldn’t be as …
Structured Data: What is Schema Markup & How Do I Use It? Read More »
If cocktails and digital marketing have one thing in common, it’s that getting their mixology right is crucial. A great digital marketing strategy doesn’t have to be extortionate. But much like cocktails, cheapening your ingredients, and failing to monitor their measurements is certain to leave you with a bitter taste in your mouth. In …
Hello again fellow digital marketing enthusiasts! I’m Adam Ward, Head of Creative at Crescat Digital, and here to fill you in on the dishonest news flooding our search engines. Let’s dig right into it. The State of Search Google has a serious search quality problem. This has only been exacerbated in the last several months …
Digital AMPlitude AMP first trialled a year ago, before officially rolling out six months later in September 2016. We thought it time to check in on its progress up until this point, how it has effected SERPs, and what its users are making of the outcomes. Should content creators be taking advantage of AMP’s bold …
Google’s Rhythm If Google was a bird, it would be a hummingbird. Or so, the hummingbird is Google’s given name for its newest algorithm update. Indeed, Google chose the bird for the speed and precision its species is known for. Does this mean goodbye to the Panda and Penguin of Google-past? From a webmaster perspective, …
A Healthy New Partnership. At Crescat Digital we feel passionately about working alongside companies that strive to make a difference. Therefore, we are extremely excited to confirm our involvement in the December 2016 launch of Elysium Healthcare. Elysium Healthcare brings together the site portfolio of two major healthcare industry leaders; Partnerships in Care and …
Are you looking for more ways to enhance your search engine optimisation (SEO) strategy? How on earth (or cyberspace!), are you supposed to keep ahead in such a competitive market? Stay one step ahead of the competition by directly targeting your demographic. True, this may be easier said than done. Though let’s look at a …
How thinking like a Semiotician can benefit your SEO Read More »
The Mobile Revolution Starts Here The internet has given us many things. Indeed, throw at it even the most frivolous of questions; someone, somewhere will have the answer. Behind the scenes complex mathematical algorithms are at work, sieving through masses of information to give us what it thinks we’re after. 1. Google define algorithms …
Understanding Mobile Optimisation Before It Takes Over Read More »
Crescat Digital is a certified agency
