Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 29 May 2026 A marketing director at a UK law firm sits in front of an annual budget request. There is £100k of digital marketing spend to allocate. £40k of it went to PPC last year. A new agency is recommending heavier SEO. The managing […]
Law Firm SEO vs PPC vs AI Search: Where to Put Your Next £100k Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 22 May 2026 66% of UK professional services firms (including law firms) reported increased turnover last year, according to the Law Firm Marketing Club’s Professional Services Marketing Survey 2025 (a UK-focused annual survey of marketing and business development across professional services). Marketing budgets have followed:
The 2026 Digital Marketing Playbook for UK Law Firms Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 15 May 2026 You have one SEO proposal on your desk. Maybe three. Each one is professionally formatted. Each one mentions audits, content, links, and reporting. Each one runs to twelve or fifteen pages. And none of them gives you a way to tell whether
What a serious 90-day SEO pilot for a UK law firm should look like Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 21 April 2026 Picture a marketing manager scrolling through 400 posts in their firm’s News and Insights section. Most are short event recaps, awards announcements, and three-paragraph legal updates from 2019. They know it’s a mess. They have known for two years. Every post has
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 28 April 2026 You have probably asked every agency you’ve spoken to the same question. How long until SEO actually works? And every agency has given you the same answer. Six to twelve months. Maybe longer. It depends. The trouble is the answer is useless.
How long should law firm SEO actually take? Honest timelines by practice area Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 30 April 2026 A managing partner’s prospective client opens ChatGPT and asks for a solicitor specialising in their problem. The answer comes back as a paragraph naming three firms — none of them yours. The enquiry is gone before it started, and you will never
On paper, your numbers might look acceptable: Traffic is steady or even up. Rankings have improved. Internally, the firm feels “visible”. BUT when you look at what matters — qualified enquiries for good‑quality matters — it has not moved in line with the effort and budget. That disconnect is the core issue: you have achieved
Why your law firm’s website is invisible to serious buyers Read More »
Effective search engine optimisation (SEO) depends on several strategies. Among the most prominent are inbound and internal links. While each type has its purpose, their coordination can take the performance of a website to a whole new level. This article explores the relationship between inbound and internal links and how to use them strategically for
Relationship between inbound links and internal links – strategic use to strengthen SEO Read More »
Understanding the interplay between zero-click search and passage indexing is crucial in today’s evolving search landscape. Both concepts redefine how users interact with search engine results and how content creators should adapt their SEO strategies to stay relevant. What is zero-click search? A zero-click search is the search result that enables users to easily
The digital marketing landscape has changed significantly with the rise of artificial intelligence (AI)-powered Google search algorithms like RankBrain, BERT (Bidirectional Encoder Representations from Transformers) and MUM (Multitask Unified Model). At the very core of this lies natural language processing (NLP), a subcategory of AI that deals with understanding and generating human languages. Knowing how
Harnessing NLP for better rankings in AI-powered search results Read More »
In the competitive world of digital marketing, understanding search intent funnels is necessary for meaningful engagement and conversions. Businesses can generate higher click-through rates (CTRs) for commercial queries by creating content strategies that align with user intent. This guide explores the power of search intent funnels and provides actionable insights for SEO professionals to optimise
Leveraging search intent funnels to boost clicks for commercial queries Read More »
Crawling and indexing of sites is paramount for website owners and SEO specialists. Google Search Console (GSC) provides useful tools and insights for improving crawling efficiency and increasing visibility in search engine results. This article illustrates ways of adding value through GSC by increasing crawl budget assigned to your site and ensuring the important pages
Maximising website crawl efficiency using Google Search Console Insights Read More »
For all webmasters and SEO professionals, Google Search Console (GSC) is a great tool for obtaining insights into how Google crawls and interprets itself for a website. One of the more confusing statuses that a website owner may receive is “Discovered-Currently not indexed”. This article examines the relationship between internal no-follow links and the “Discovered-Currently
The ways users interact with search has changed over time. Thanks to AI and voice assistants, people ask more conversational and complicated questions instead of typing simple keywords. Businesses and marketers should optimise for this new search behaviour to stay relevant in the fast-moving digital landscape. Search behaviour evolution Since the early days of
This is something that has become more of an issue since the rise of AI and generative writing, and it is a problem which Google is very aware of and actively combatting. A few key things for readers before we continue: Keyword cannibalisation is when two pages in the same website are competing for the
Consolidating Pages to Prevent Keyword Cannibalisation Read More »
Website structure is an underestimated entity in SEO. Sure, like everything it relies on other pieces being in place, but in itself it contributes a lot to ranking in competitive places. Having informational content about a category should be linked to from the category/ sub-category. It’s very often housed in a separate part of the
Topical Depth in Website Structures Read More »
Contents What is an internal link? Why are internal links important for SEO? Example of internal link structures Important definitions What does a good internal link structure look like? How can you see your internal link structure? How to use Screaming Frog to assess your internal link structure How to use SEMrush to assess
Internal Linking Guide Read More »
2023 was arguably the most volatile year in SEO that I can remember in my 12 years working in this industry. AI is disrupting so many industries right now, and SEO is certainly one of them. So, what can we expect in 2024? Change. And a lot of it. Here are our predictions for the
SEO Predictions for 2024 Read More »
Google announced an algorithm update at the end of last week (Aug 18th). We believe it will be the most impactful update they have released in a decade, and will have a huge impact on how SEO is done in the coming years. The update focuses on website and content quality. It is
Google’s Helpful Content Update Read More »
It’s well-known that Google is the default search engine for Apple’s Safari browser. However, while Google still dominates the search engine space, rumours have begun to circulate which suggest Apple has designs on launching their own search engine. Siri, Spotlight and Maps Of course, Apple does already have a search engine that supports
Rumours of Apple Launching A New Search Engine in 2023 Read More »
Google Analytics 4 (GA4) is described by Google as ‘the next generation of analytics’. It was introduced in 2020 and represents a major overhaul of the existing platform. GA4 looks and feels quite different and has several new features. If you have a Google Analytics account and have only ever used Universal Analytics (UA), it
Transitioning to Google Analytics 4 Read More »
There are many businesses out there that are not sure whether they should keep content indexed, or whether they should no index their content for better SEO. It is no secret that Google does not like one thing – content that isn’t useful to the user. Google’s primary goal for their search engine is to
Deciding Whether to Index No Index Content for SEO Read More »
Overview Summary Google are introducing algorithm updates that require webmasters to improve the performance of their website through these five metrics: Page loading performance through good quality code, minimal size and correct dimensions of visual content, and good management of scripts. Mobile responsiveness Website security User safety (no site malware/ deceptive content) No intrusive
Upcoming Google Algorithm Updates in 2021 Read More »
Focusing on SEO will improve your search engine visibility and generate a major boost in website traffic. However, implementing an SEO strategy is not always straightforward. Because of the commitment required, smaller businesses may not give it priority. If you’re looking to boost your online presence, you must first decide on your approach to search
DIY SEO or SEO Agency? Read More »
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