As the coronavirus pandemic sweeps the globe, the way we are living, operating, and using the internet is shifting. It is unsurprising to see wholesale changes in search in an event like this, and whilst I do not enjoy the word ‘unprecedented’ being used so frequently, it is extremely appropriate for most cases. Unprecedented is […]
Changes in SEO during COVID-19 Read More »
In the world of digital marketing, using paid Google Ads (or AdWords) doesn’t directly influence your organic results or boost the rankings of your website pages – even though some companies have claimed to have seen an increase in organic traffic after investing heavily in Google Ad campaigns. Equally a competitor isn’t going to necessarily
Does paid search affect organic search? Read More »
Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so
How to change your tone when writing content Read More »
Google My Business increases the potential for local customers to find your business by boosting your online presence and channelling any searches with local intent. According to Google, businesses that make effective use of Google My Business are twice as likely to appeal to prospective customers or clients, as they appear more credible and established.
Benefits of using Google My Business Read More »
What is Search Engine Optimisation and how can SEO benefit your business? Since the digital boom the property market has transformed from being almost entirely print based to exploding into the digital world, with your dream home now being just a click and swipe away. Whether looking for an agent to sell your house or beginning the daunting task of finding your dream
SEO for Estate Agents Read More »
With digital marketing growing at such an exponential rate, businesses are constantly looking for new ways to promote themselves online. Many marketing teams have found that the best way to do this is through blog content. Alongside providing an approachable personality to your business, a blog is the perfect way to keep your clients and
SEO Trends & Predictions in 2018: What to Expect It’s true that SEO is constantly updating, changing & adapting. Keeping website owners – and, agencies – on their toes! But, getting ahead of the game is key to keeping up with the constant cycle of updated algorithms & ranking factors. So, take a look at
SEO in 2018 – How to Beat the Competition Read More »
Snapchat are finally straying from their longstanding tradition of no links, and it’s certainly set to benefit marketers! What are Snapchat Links? Snapchat users can now link to external websites thanks to Paperclip Links in Snap Map; the platform’s latest feature. Whilst seemingly simplistic, this update generates huge opportunities for businesses by helping them gain
How to Use Snap Map and Snapchat Paperclip For Businesses Read More »
Running a business is tough. The constant juggle between providing the services you offer, and finding people to purchase those services is the backbone of any business. So, exploring opportunities to increase turnover is essential to your businesses growth. Digital marketing is a service which today is completely necessary. The world is online, and your
Why outsourcing your Digital Marketing is a great idea Read More »
Whether it’s your preferred social networking site, your go-to technology blog, or the place where you buy your socks online – websites are constantly evolving to offer their user, simply, an easier experience. Search engines are no exception. In fact, if they weren’t evolving, the ease at which we find things online wouldn’t be as
Structured Data: What is Schema Markup & How Do I Use It? Read More »
If cocktails and digital marketing have one thing in common, it’s that getting their mixology right is crucial. A great digital marketing strategy doesn’t have to be extortionate. But much like cocktails, cheapening your ingredients, and failing to monitor their measurements is certain to leave you with a bitter taste in your mouth. In
Digital Marketing Mixology Read More »
Hello again fellow digital marketing enthusiasts! I’m Adam Ward, Head of Creative at Crescat Digital, and here to fill you in on the dishonest news flooding our search engines. Let’s dig right into it. The State of Search Google has a serious search quality problem. This has only been exacerbated in the last several months
Google’s Search for Dishonest News Read More »
Digital AMPlitude AMP first trialled a year ago, before officially rolling out six months later in September 2016. We thought it time to check in on its progress up until this point, how it has effected SERPs, and what its users are making of the outcomes. Should content creators be taking advantage of AMP’s bold
Is it time to amp-up your AMP content? Read More »
Google’s Rhythm If Google was a bird, it would be a hummingbird. Or so, the hummingbird is Google’s given name for its newest algorithm update. Indeed, Google chose the bird for the speed and precision its species is known for. Does this mean goodbye to the Panda and Penguin of Google-past? From a webmaster perspective,
How SEO has changed in the last five years Read More »
A Healthy New Partnership. At Crescat Digital we feel passionately about working alongside companies that strive to make a difference. Therefore, we are extremely excited to confirm our involvement in the December 2016 launch of Elysium Healthcare. Elysium Healthcare brings together the site portfolio of two major healthcare industry leaders; Partnerships in Care and
Elysium Healthcare Announcement Read More »
Are you looking for more ways to enhance your search engine optimisation (SEO) strategy? How on earth (or cyberspace!), are you supposed to keep ahead in such a competitive market? Stay one step ahead of the competition by directly targeting your demographic. True, this may be easier said than done. Though let’s look at a
How thinking like a Semiotician can benefit your SEO Read More »
The Mobile Revolution Starts Here The internet has given us many things. Indeed, throw at it even the most frivolous of questions; someone, somewhere will have the answer. Behind the scenes complex mathematical algorithms are at work, sieving through masses of information to give us what it thinks we’re after. 1. Google define algorithms
Understanding Mobile Optimisation Before It Takes Over Read More »
Welcome fellow marketing enthusiasts! I’m Adam Ward, Digital Content Producer at Crescat Digital and an avid lover of the visual asset medium. As such, you might not be surprised to find that Infographics are my jam. They are one of the most impactful and effective ways of illustrating services, informative concepts, and statistical data in
The Keys to a Good Infographic Read More »
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