Social Media

ecommerce in a post covid market

eCommerce in a post-Covid market

E-commerce received an exponential boost during two years of Covid lockdowns, as shoppers were forced to make their purchases online. But can that performance be sustained in a post-Covid market, and has it left the sector with fresh challenges?   An accelerated pandemic trend Many businesses had no choice but to focus on online sales …

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8 Social Media Marketing Trends for Businesses in 2018

8 Social Media Trends for Businesses in 2018   To the average user, social media can be a minefield of fake news, celebrity gossip and political scandal. But for marketers, social selling is now the pinnacle of internet street cred and the most powerful marketing tool to grace the digital sphere. With such an enormous percentage …

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How to Use Snap Map and Snapchat Paperclip For Businesses

Snapchat are finally straying from their longstanding tradition of no links, and it’s certainly set to benefit marketers!   What are Snapchat Links? Snapchat users can now link to external websites thanks to Paperclip Links in Snap Map; the platform’s latest feature. Whilst seemingly simplistic, this update generates huge opportunities for businesses by helping them gain …

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Dark Social: Exposing the Value of Private Analytics

With 84% of online shares happening on private streams like Whatsapp and Facebook Messenger, forces dominating the digital space are very much, on the dark side.   What is the Dark Social? Arguably the most utilised aspect of the web, sharing has become a prominent part of the internet, and is now integral to the …

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Digital Definitions Series

Greetings fellow marketing enthusiasts and insightful inquisitives! Today, we at Crescat Digital are announcing our first original media series ‘Digital Definitions.’  In the world of digital and creative marketing it’s easy for newcomers and intermediaries alike, to quickly get lost in the barrage of technical terms and industry lingo.  No wonder too, with a multitude of acronyms such as …

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