Digital Marketing

Google Algo Update 2021

Upcoming Google Algorithm Updates in 2021

Overview Summary   Google are introducing algorithm updates that require webmasters to improve the performance of their website through these five metrics: Page loading performance through good quality code, minimal size and correct dimensions of visual content, and good management of scripts. Mobile responsiveness Website security User safety (no site malware/ deceptive content) No intrusive …

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Agency Created Website

Advantages of Using an Agency to Create a Website

It’s tempting to dismiss the option of hiring an agency to build a website for you. After all, there are so many DIY site building services out there, that using an external web developer may seem like an unnecessary expense – especially for newer or smaller businesses. However, finding and using a reliable digital marketing …

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How to change your tone when writing content

Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so …

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8 Social Media Marketing Trends for Businesses in 2018

8 Social Media Trends for Businesses in 2018   To the average user, social media can be a minefield of fake news, celebrity gossip and political scandal. But for marketers, social selling is now the pinnacle of internet street cred and the most powerful marketing tool to grace the digital sphere. With such an enormous percentage …

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How to Use Snap Map and Snapchat Paperclip For Businesses

Snapchat are finally straying from their longstanding tradition of no links, and it’s certainly set to benefit marketers!   What are Snapchat Links? Snapchat users can now link to external websites thanks to Paperclip Links in Snap Map; the platform’s latest feature. Whilst seemingly simplistic, this update generates huge opportunities for businesses by helping them gain …

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Why outsourcing your Digital Marketing is a great idea

Running a business is tough. The constant juggle between providing the services you offer, and finding people to purchase those services is the backbone of any business. So, exploring opportunities to increase turnover is essential to your businesses growth.  Digital marketing is a service which today is completely necessary. The world is online, and your …

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Structured Data: What is Schema Markup & How Do I Use It?

Whether it’s your preferred social networking site, your go-to technology blog, or the place where you buy your socks online – websites are constantly evolving to offer their user, simply, an easier experience. Search engines are no exception. In fact, if they weren’t evolving, the ease at which we find things online wouldn’t be as …

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Google’s Search for Dishonest News

Hello again fellow digital marketing enthusiasts! I’m Adam Ward, Head of Creative at Crescat Digital, and here to fill you in on the dishonest news flooding our search engines. Let’s dig right into it.   The State of Search Google has a serious search quality problem. This has only been exacerbated in the last several months …

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Dark Social: Exposing the Value of Private Analytics

With 84% of online shares happening on private streams like Whatsapp and Facebook Messenger, forces dominating the digital space are very much, on the dark side.   What is the Dark Social? Arguably the most utilised aspect of the web, sharing has become a prominent part of the internet, and is now integral to the …

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Elysium Healthcare Announcement

A Healthy New Partnership. At Crescat Digital we feel passionately about working alongside companies that strive to make a difference. Therefore, we are extremely excited to confirm our involvement in the December 2016 launch of Elysium Healthcare.   Elysium Healthcare brings together the site portfolio of two major healthcare industry leaders; Partnerships in Care and …

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How thinking like a Semiotician can benefit your SEO

Are you looking for more ways to enhance your search engine optimisation (SEO) strategy? How on earth (or cyberspace!), are you supposed to keep ahead in such a competitive market? Stay one step ahead of the competition by directly targeting your demographic. True, this may be easier said than done. Though let’s look at a …

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Understanding Mobile Optimisation Before It Takes Over

The Mobile Revolution Starts Here   The internet has given us many things. Indeed, throw at it even the most frivolous of questions; someone, somewhere will have the answer. Behind the scenes complex mathematical algorithms are at work, sieving through masses of information to give us what it thinks we’re after. 1. Google define algorithms …

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