Google announced an algorithm update at the end of last week (Aug 18th). We believe it will be the most impactful update they have released in a decade, and will have a huge impact on how SEO is done in the coming years. The update focuses on website and content quality. It is …
E-commerce received an exponential boost during two years of Covid lockdowns, as shoppers were forced to make their purchases online. But can that performance be sustained in a post-Covid market, and has it left the sector with fresh challenges? An accelerated pandemic trend Many businesses had no choice but to focus on online sales …
It’s well-known that Google is the default search engine for Apple’s Safari browser. However, while Google still dominates the search engine space, rumours have begun to circulate which suggest Apple has designs on launching their own search engine. Siri, Spotlight and Maps Of course, Apple does already have a search engine that supports …
Rumours of Apple Launching A New Search Engine in 2023 Read More »
Google Analytics 4 (GA4) is described by Google as ‘the next generation of analytics’. It was introduced in 2020 and represents a major overhaul of the existing platform. GA4 looks and feels quite different and has several new features. If you have a Google Analytics account and have only ever used Universal Analytics (UA), it …
There are many businesses out there that are not sure whether they should keep content indexed, or whether they should no index their content for better SEO. It is no secret that Google does not like one thing – content that isn’t useful to the user. Google’s primary goal for their search engine is to …
Deciding Whether to Index No Index Content for SEO Read More »
Google is currently in a testing phase for a replacement to third party cookies. FLoC stands for Federated Learning of Cohorts, and it is Google’s potential answer for increasing privacy concerns around third party cookies. Summary This is only in testing phase This relies on the browsers to enable interest-based advertising: This means FLoC is …
FLoC – A Game Changer for Users and Advertisers? Read More »
Overview Summary Google are introducing algorithm updates that require webmasters to improve the performance of their website through these five metrics: Page loading performance through good quality code, minimal size and correct dimensions of visual content, and good management of scripts. Mobile responsiveness Website security User safety (no site malware/ deceptive content) No intrusive …
Whether you wish to create, optimise, or upgrade your business website, there are many benefits to working with a professional web design company – provided you choose the right one. You’ll want to work alongside a team that understands your business and its objectives. Budgets and deadlines can become barriers to smooth progress, so it’s …
The need for valuable content on your website cannot be understated. From boosting website traffic to generating a personality for your brand, a blog will provide the opportunity to engage your audience, leading to potential sales. But what kinds of content are likely to prove effective? How-to guides boost trust Sharing knowledge about a …
It’s tempting to dismiss the option of hiring an agency to build a website for you. After all, there are so many DIY site building services out there, that using an external web developer may seem like an unnecessary expense – especially for newer or smaller businesses. However, finding and using a reliable digital marketing …
Advantages of Using an Agency to Create a Website Read More »
Focusing on SEO will improve your search engine visibility and generate a major boost in website traffic. However, implementing an SEO strategy is not always straightforward. Because of the commitment required, smaller businesses may not give it priority. If you’re looking to boost your online presence, you must first decide on your approach to search …
As the coronavirus pandemic sweeps the globe, the way we are living, operating, and using the internet is shifting. It is unsurprising to see wholesale changes in search in an event like this, and whilst I do not enjoy the word ‘unprecedented’ being used so frequently, it is extremely appropriate for most cases. Unprecedented is …
In the world of digital marketing, using paid Google Ads (or AdWords) doesn’t directly influence your organic results or boost the rankings of your website pages – even though some companies have claimed to have seen an increase in organic traffic after investing heavily in Google Ad campaigns. Equally a competitor isn’t going to necessarily …
Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so …
Google My Business increases the potential for local customers to find your business by boosting your online presence and channelling any searches with local intent. According to Google, businesses that make effective use of Google My Business are twice as likely to appeal to prospective customers or clients, as they appear more credible and established. …
What is Search Engine Optimisation and how can SEO benefit your business? Since the digital boom the property market has transformed from being almost entirely print based to exploding into the digital world, with your dream home now being just a click and swipe away. Whether looking for an agent to sell your house or beginning the daunting task of finding your dream …
With digital marketing growing at such an exponential rate, businesses are constantly looking for new ways to promote themselves online. Many marketing teams have found that the best way to do this is through blog content. Alongside providing an approachable personality to your business, a blog is the perfect way to keep your clients and …
SEO Trends & Predictions in 2018: What to Expect It’s true that SEO is constantly updating, changing & adapting. Keeping website owners – and, agencies – on their toes! But, getting ahead of the game is key to keeping up with the constant cycle of updated algorithms & ranking factors. So, take a look at …
8 Social Media Trends for Businesses in 2018 To the average user, social media can be a minefield of fake news, celebrity gossip and political scandal. But for marketers, social selling is now the pinnacle of internet street cred and the most powerful marketing tool to grace the digital sphere. With such an enormous percentage …
8 Social Media Marketing Trends for Businesses in 2018 Read More »
Snapchat are finally straying from their longstanding tradition of no links, and it’s certainly set to benefit marketers! What are Snapchat Links? Snapchat users can now link to external websites thanks to Paperclip Links in Snap Map; the platform’s latest feature. Whilst seemingly simplistic, this update generates huge opportunities for businesses by helping them gain …
How to Use Snap Map and Snapchat Paperclip For Businesses Read More »
Running a business is tough. The constant juggle between providing the services you offer, and finding people to purchase those services is the backbone of any business. So, exploring opportunities to increase turnover is essential to your businesses growth. Digital marketing is a service which today is completely necessary. The world is online, and your …
Why outsourcing your Digital Marketing is a great idea Read More »
Whether it’s your preferred social networking site, your go-to technology blog, or the place where you buy your socks online – websites are constantly evolving to offer their user, simply, an easier experience. Search engines are no exception. In fact, if they weren’t evolving, the ease at which we find things online wouldn’t be as …
Structured Data: What is Schema Markup & How Do I Use It? Read More »
If cocktails and digital marketing have one thing in common, it’s that getting their mixology right is crucial. A great digital marketing strategy doesn’t have to be extortionate. But much like cocktails, cheapening your ingredients, and failing to monitor their measurements is certain to leave you with a bitter taste in your mouth. In …
Hello again fellow digital marketing enthusiasts! I’m Adam Ward, Head of Creative at Crescat Digital, and here to fill you in on the dishonest news flooding our search engines. Let’s dig right into it. The State of Search Google has a serious search quality problem. This has only been exacerbated in the last several months …
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