With 84% of online shares happening on private streams like Whatsapp and Facebook Messenger, forces dominating the digital space are very much, on the dark side. What is the Dark Social? Arguably the most utilised aspect of the web, sharing has become a prominent part of the internet, and is now integral to the …
Dark Social: Exposing the Value of Private Analytics Read More »
Digital AMPlitude AMP first trialled a year ago, before officially rolling out six months later in September 2016. We thought it time to check in on its progress up until this point, how it has effected SERPs, and what its users are making of the outcomes. Should content creators be taking advantage of AMP’s bold …
Google’s Rhythm If Google was a bird, it would be a hummingbird. Or so, the hummingbird is Google’s given name for its newest algorithm update. Indeed, Google chose the bird for the speed and precision its species is known for. Does this mean goodbye to the Panda and Penguin of Google-past? From a webmaster perspective, …
A Healthy New Partnership. At Crescat Digital we feel passionately about working alongside companies that strive to make a difference. Therefore, we are extremely excited to confirm our involvement in the December 2016 launch of Elysium Healthcare. Elysium Healthcare brings together the site portfolio of two major healthcare industry leaders; Partnerships in Care and …
Are you looking for more ways to enhance your search engine optimisation (SEO) strategy? How on earth (or cyberspace!), are you supposed to keep ahead in such a competitive market? Stay one step ahead of the competition by directly targeting your demographic. True, this may be easier said than done. Though let’s look at a …
How thinking like a Semiotician can benefit your SEO Read More »
The Mobile Revolution Starts Here The internet has given us many things. Indeed, throw at it even the most frivolous of questions; someone, somewhere will have the answer. Behind the scenes complex mathematical algorithms are at work, sieving through masses of information to give us what it thinks we’re after. 1. Google define algorithms …
Understanding Mobile Optimisation Before It Takes Over Read More »
Top Tips for an Effective Christmas Digital Marketing Campaign Many find the ghouls and ghosts of Halloween scary. For me, it’s the way Christmas creeps up so quickly before I’ve taken down the last of the decorative cobweb. Suddenly we find ourselves at the mercy of uninterrupted loops of loud, often irritating, music. Quite …
The Southampton Boat Show Sponsored by Crescat Digital Greetings fellow marketing enthusiasts and insightful inquisitives! Today’s public service announcement is ON the record, off the QT, and absolutely NOT very hush-hush! Of course, we’re talking about the 2016 Southampton Boat Show, where cruise liners linger and sailors sail! Crescat Digital will have a permanent presence over the entire …
This is the major change that we have been waiting for in the PPC landscape since the removal of the right sidebar ads earlier this year. It is sure to be a game changer. For those that have been aware of this change they will surely gain a short term competitive advantage at the very …
Expanded Text Ads & Device Bidding Rolls Out on Google Adwords Read More »
Greetings fellow marketing enthusiasts and insightful inquisitives! Today, we at Crescat Digital are announcing our first original media series ‘Digital Definitions.’ In the world of digital and creative marketing it’s easy for newcomers and intermediaries alike, to quickly get lost in the barrage of technical terms and industry lingo. No wonder too, with a multitude of acronyms such as …
Welcome fellow marketing enthusiasts! I’m Adam Ward, Digital Content Producer at Crescat Digital and an avid lover of the visual asset medium. As such, you might not be surprised to find that Infographics are my jam. They are one of the most impactful and effective ways of illustrating services, informative concepts, and statistical data in …
A Big Announcement For Local SEO At the start of April Search Engine Land reported that you will no longer need a Google+ account to leave a review on a Google business page. This is a game changer for small businesses and will have a big impact on local SEO going forward. The obvious questions …
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