SEO Trends & Predictions in 2018: What to Expect It’s true that SEO is constantly updating, changing & adapting. Keeping website owners – and, agencies – on their toes! But, getting ahead of the game is key to keeping up with the constant cycle of updated algorithms & ranking factors. So, take a look at […]
SEO in 2018 – How to Beat the Competition Read More »
8 Social Media Trends for Businesses in 2018 To the average user, social media can be a minefield of fake news, celebrity gossip and political scandal. But for marketers, social selling is now the pinnacle of internet street cred and the most powerful marketing tool to grace the digital sphere. With such an enormous percentage
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Snapchat are finally straying from their longstanding tradition of no links, and it’s certainly set to benefit marketers! What are Snapchat Links? Snapchat users can now link to external websites thanks to Paperclip Links in Snap Map; the platform’s latest feature. Whilst seemingly simplistic, this update generates huge opportunities for businesses by helping them gain
How to Use Snap Map and Snapchat Paperclip For Businesses Read More »
Running a business is tough. The constant juggle between providing the services you offer, and finding people to purchase those services is the backbone of any business. So, exploring opportunities to increase turnover is essential to your businesses growth. Digital marketing is a service which today is completely necessary. The world is online, and your
Why outsourcing your Digital Marketing is a great idea Read More »
Whether it’s your preferred social networking site, your go-to technology blog, or the place where you buy your socks online – websites are constantly evolving to offer their user, simply, an easier experience. Search engines are no exception. In fact, if they weren’t evolving, the ease at which we find things online wouldn’t be as
Structured Data: What is Schema Markup & How Do I Use It? Read More »
If cocktails and digital marketing have one thing in common, it’s that getting their mixology right is crucial. A great digital marketing strategy doesn’t have to be extortionate. But much like cocktails, cheapening your ingredients, and failing to monitor their measurements is certain to leave you with a bitter taste in your mouth. In
Digital Marketing Mixology Read More »
Hello again fellow digital marketing enthusiasts! I’m Adam Ward, Head of Creative at Crescat Digital, and here to fill you in on the dishonest news flooding our search engines. Let’s dig right into it. The State of Search Google has a serious search quality problem. This has only been exacerbated in the last several months
Google’s Search for Dishonest News Read More »
With 84% of online shares happening on private streams like Whatsapp and Facebook Messenger, forces dominating the digital space are very much, on the dark side. What is the Dark Social? Arguably the most utilised aspect of the web, sharing has become a prominent part of the internet, and is now integral to the
Dark Social: Exposing the Value of Private Analytics Read More »
Digital AMPlitude AMP first trialled a year ago, before officially rolling out six months later in September 2016. We thought it time to check in on its progress up until this point, how it has effected SERPs, and what its users are making of the outcomes. Should content creators be taking advantage of AMP’s bold
Is it time to amp-up your AMP content? Read More »
Google’s Rhythm If Google was a bird, it would be a hummingbird. Or so, the hummingbird is Google’s given name for its newest algorithm update. Indeed, Google chose the bird for the speed and precision its species is known for. Does this mean goodbye to the Panda and Penguin of Google-past? From a webmaster perspective,
How SEO has changed in the last five years Read More »
A Healthy New Partnership. At Crescat Digital we feel passionately about working alongside companies that strive to make a difference. Therefore, we are extremely excited to confirm our involvement in the December 2016 launch of Elysium Healthcare. Elysium Healthcare brings together the site portfolio of two major healthcare industry leaders; Partnerships in Care and
Elysium Healthcare Announcement Read More »
Are you looking for more ways to enhance your search engine optimisation (SEO) strategy? How on earth (or cyberspace!), are you supposed to keep ahead in such a competitive market? Stay one step ahead of the competition by directly targeting your demographic. True, this may be easier said than done. Though let’s look at a
How thinking like a Semiotician can benefit your SEO Read More »
The Mobile Revolution Starts Here The internet has given us many things. Indeed, throw at it even the most frivolous of questions; someone, somewhere will have the answer. Behind the scenes complex mathematical algorithms are at work, sieving through masses of information to give us what it thinks we’re after. 1. Google define algorithms
Understanding Mobile Optimisation Before It Takes Over Read More »
Top Tips for an Effective Christmas Digital Marketing Campaign Many find the ghouls and ghosts of Halloween scary. For me, it’s the way Christmas creeps up so quickly before I’ve taken down the last of the decorative cobweb. Suddenly we find ourselves at the mercy of uninterrupted loops of loud, often irritating, music. Quite
Top Christmas Digital Marketing Tips Read More »
The Southampton Boat Show Sponsored by Crescat Digital Greetings fellow marketing enthusiasts and insightful inquisitives! Today’s public service announcement is ON the record, off the QT, and absolutely NOT very hush-hush! Of course, we’re talking about the 2016 Southampton Boat Show, where cruise liners linger and sailors sail! Crescat Digital will have a permanent presence over the entire
Southampton Boat Show 2016 Read More »
This is the major change that we have been waiting for in the PPC landscape since the removal of the right sidebar ads earlier this year. It is sure to be a game changer. For those that have been aware of this change they will surely gain a short term competitive advantage at the very
Expanded Text Ads & Device Bidding Rolls Out on Google Adwords Read More »
Greetings fellow marketing enthusiasts and insightful inquisitives! Today, we at Crescat Digital are announcing our first original media series ‘Digital Definitions.’ In the world of digital and creative marketing it’s easy for newcomers and intermediaries alike, to quickly get lost in the barrage of technical terms and industry lingo. No wonder too, with a multitude of acronyms such as
Digital Definitions Series Read More »
Welcome fellow marketing enthusiasts! I’m Adam Ward, Digital Content Producer at Crescat Digital and an avid lover of the visual asset medium. As such, you might not be surprised to find that Infographics are my jam. They are one of the most impactful and effective ways of illustrating services, informative concepts, and statistical data in
The Keys to a Good Infographic Read More »
A Big Announcement For Local SEO At the start of April Search Engine Land reported that you will no longer need a Google+ account to leave a review on a Google business page. This is a game changer for small businesses and will have a big impact on local SEO going forward. The obvious questions
No Google+ Account Required for Google Reviews Read More »
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