Chiropractic Centre SEO

An interesting project implementing best SEO practices and content marketing opportunities.

Project

Overview


When we started working with Crawley Chiropractic centre, our SEO auditing uncovered various opportunities that we could utilise to improve the centre’s online SEO efforts.

We continually work with the centre to maximise their digital marketing and increase their visual presence online.

About the Client


Crawley Chiropractic Centre is a a local business in Crawley run by Dr. Danny Scahill. The practice opened in early 2015 and has experienced fast growth since then.

What the client said…

“I run Crawley Chiropractic Centre and we have been using Crescat Digital for just over 6 months now and I am very impressed with everything they have done for our practice! They are very knowledgeable on all things SEO, Google, Marketing and Social Media.

In 6 short months Crescat Digital have taken our website from near the bottom of page 1 of Google all the way to the very top of page 1 on Google! This has been great for our business because the number of new patients we get each month from Google has now more than doubled as a result!

I would highly recommend using Crescat Digital for all your SEO and Marketing needs”

– Dr Danny Scahill, Owner

About the Client


Crawley Chiropractic Centre is a a local business in Crawley run by Dr. Danny Scahill. The practice opened in early 2015 and has experienced fast growth since then.

What the client said…

“I run Crawley Chiropractic Centre and we have been using Crescat Digital for just over 6 months now and I am very impressed with everything they have done for our practice! They are very knowledgeable on all things SEO, Google, Marketing and Social Media.

In 6 short months Crescat Digital have taken our website from near the bottom of page 1 of Google all the way to the very top of page 1 on Google! This has been great for our business because the number of new patients we get each month from Google has now more than doubled as a result!

I would highly recommend using Crescat Digital for all your SEO and Marketing needs”

– Dr Danny Scahill, Owner

The Journey


Crawley Chiropractic Centre came to us at the end of 2015. Danny had been working hard on the SEO for his company website since launching the business but felt he had taken it as far as he could.

The website was sitting in 9th for the target search term for the business, and similar for other desirable search terms. We sat down and assessed the situation and concluded that it was realistic to be topping the results in six months, and rank in the top 3 for local map results.

At the time of writing Crawley Chiropractic Centre is 1st for all of their target organic search terms and alternating between 2nd and 3rd in the local map pack.

The Journey


Crawley Chiropractic Centre came to us at the end of 2015. Danny had been working hard on the SEO for his company website since launching the business but felt he had taken it as far as he could.

The website was sitting in 9th for the target search term for the business, and similar for other desirable search terms. We sat down and assessed the situation and concluded that it was realistic to be topping the results in six months, and rank in the top 3 for local map results.

At the time of writing Crawley Chiropractic Centre is 1st for all of their target organic search terms and alternating between 2nd and 3rd in the local map pack.

The Strategy


On-Page SEO

The first step was to conduct a full assessment of the website to make sure everything was in order. We found a large amount of duplicate content on the site which was affecting the overall quality, as well as some great opportunities to exploit in the core content.

Moving forward this outlined a clear strategy we would pursue in the campaign to come.

Local SEO

As a local business, it made sense to take the steps to ensure that Crawley Chiropractic Centre were appearing on the map for location based searches.

To do this we needed to put the correct structured mark-up into the site, ensure the business was present, accurate and consistent across all directories that mattered and to make sure all the right local content signals were given to search engines.

Site Structure

Aside from the duplicate content issues across the site, there were some pages containing thin content that were not doing the website quality any favours. These were noindexed and removed from the sitemap.

Further sitemap modifications were made to make sure the optimum crawl bandwidth was being used for the site and then the sitemap was resubmitted.

The Results


The campaign for Crawley Chiropractic Centre was very successful and is an great example of what we can do for small businesses on a budget. During our initial chat Danny wanted to rank 1st for a handful of keywords so the business was dominating search results for that query.

The success took five to six months to accomplish on the budget given. Crawley Chiropractic Centre is now 1st for every target search term set in the kickoff meeting which has had a massive impact on the traffic and profit of the business. We are now working on other potential terms and ways to optimise the landing pages for better conversion.

The Results


The campaign for Crawley Chiropractic Centre was very successful and is an great example of what we can do for small businesses on a budget. During our initial chat Danny wanted to rank 1st for a handful of keywords so the business was dominating search results for that query.

The success took five to six months to accomplish on the budget given. Crawley Chiropractic Centre is now 1st for every target search term set in the kickoff meeting which has had a massive impact on the traffic and profit of the business. We are now working on other potential terms and ways to optimise the landing pages for better conversion.


AVS Fencing SEO

Crescat Digital work with AVS Fencing to improve their online businesses SEO digital marketing efforts.

Project

Overview


AVS Fencing required a digital marketing campaign that would give their business greater visibility to the customers looking for the products they can provide.

We’ve built a successful campaign that has seen immense improvement in their competitive online retail domain.

About the Client


AVS Fencing Supplies are a leading distributor in the UK for fencing, railway sleeper, decking and landscaping supplies.

They have a strong foothold in the market across the South East of England and do a considerable amount of business online through their e-commerce website.

About the Client


AVS Fencing Supplies are a leading distributor in the UK for fencing, railway sleeper, decking and landscaping supplies. They have a strong foothold in the market across the South East of England and do a considerable amount of business online through their e-commerce website.

The Journey


AVS came to us after dropping in visibility across a range of key search terms that were important to their revenue stream.

The main focus for their website is fencing supplies for both trade and retail customers, although they do a lot of business in railway sleepers, landscaping and decking products.

After assessing their situation it appeared there were a few on-page issues with the site but they were not building enough of a link profile to grow visibility in a vastly competitive industry.

We are now in a position where we can happily say we are experiencing a stage of progression and growth which will long continue by executing the stratgey we have laid out.

After six months of hard work on the site as well as off-site, we started to see a big improvement in organic traffic, and it has gone from strength to strength since.

The Journey


AVS came to us after dropping in visibility across a range of key search terms that were important to their revenue stream.

The main focus for their website is fencing supplies for both trade and retail customers, although they do a lot of business in railway sleepers, landscaping and decking products.

After assessing their situation it appeared there were a few on-page issues with the site but they were not building enough of a link profile to grow visibility in a vastly competitive industry.

We are now in a position where we can happily say we are experiencing a stage of progression and growth which will long continue by executing the stratgey we have laid out.

The Strategy


On-Page SEO

Upon winning this contract the first port of call was to audit the website for any technical SEO improvements that we could gain some quick wins from. In these audits we establish a sensible starting point for the website strategy.

For this particular case we were able to identify some key improvements that were able to help in achieving some fast results for the client.
Link Clean Up

As a well established website, AVS have a large backlink profile with a lot of history. In these cases it is imperative to perform an in-depth audit into the quality and relevance of the links to ensure there are no harmful signals being sent to search engines.

Once we have weeded out all of the risky links we can expect a small ranking boost across the board, as well as being safe from any future search engine algorithm changes.
Link Outreach

In a competitive industry such as fencing, on-page improvements alone will never get you where you want to be in search results. This is where a creative outreach campaign can move the needle.

For AVS we heavily research the best avenues and influencers most suited and set a plan to curate and push targeted content to them. There are a number scalable methods that we used in the process of building on top of a pre-existing strong link profile.

The Results


For the amount of revenue that an e-commerce website the size of AVS generates, a 12% increase YOY is a fantastic achievement that both parties are very happy with. We are looking at achieving an even greater increase in year 2.

With a a 17% increase in organic traffic YOY it is no surprise of the revenue increase. We have seen some rises for major cash generating keywords and we are now moving on to target even more beneficial search terms going into our next campaign.

The Results


For the amount of revenue that an e-commerce website the size of AVS generates, a 12% increase YOY is a fantastic achievement that both parties are very happy with. We are looking at achieving an even greater increase in year 2.

With a a 17% increase in organic traffic YOY it is no surprise of the revenue increase. We have seen some rises for major cash generating keywords and we are now moving on to target even more beneficial search terms going into our next campaign.


Scotts Miracle Gro SEO

Scotts Miracle Gro saw a 60% organic traffic increase after working with Crescat Digital marketing.

Project

Overview


An exciting project that came to us at a time when Scotts Miracle Gro were launching a new website. They wanted to increase the visibility of the new site by implementing a stronger SEO campaign to drive organic growth, and customer conversions.

About the Client


The Scotts Company (UK) are the leading supplier of gardening products in the western world. They own household brands such as Miracle Gro, Evergreen, Weedol, Levington, Tomorite and more.

They are an industry leader and need a high standard of digital marketing in order to stay there.

About the Client


The Scotts Company (UK) are the leading supplier of gardening products in the western world. They own household brands such as Miracle Gro, Evergreen, Weedol, Levington, Tomorite and more. They are an industry leader and need a high standard of digital marketing in order to stay there.

The Journey


Scotts approached in late 2015 having recently launched a new website. Since the launch of their site their organic visibility was -25% YOY and not returning to what it was despite having their new website.

We conducted a full-scale audit of their SEO transitioning from their old website to new and found a large number of technical issues that could have been the cause.

After six months of hard work on the site as well as off-site, we started to see a big improvement in organic traffic, and it has gone from strength to strength since.

The Journey


Scotts approached in late 2015 having recently launched a new website. Since the launch of their site their organic visibility was -25% YOY and not returning to what it was despite having their new website.

We conducted a full-scale audit of their SEO transitioning from their old website to new and found a large number of technical issues that could have been the cause.

After six months of hard work on the site as well as off-site, we started to see a big improvement in organic traffic, and it has gone from strength to strength since.

The Strategy


Full-Scale Audit

This was an extremely in-depth audit of the website which took a great deal of time and effort to unearth every possible flaw that could be causing a drop in rank. Once our audit was complete we had a large to-do list to get to work on over the coming months.

404 Clean-Up & Indexing

The most common issue when launching a new website is losing authority through old pages that are not correctly redirected to the new website. We had a high number of 404s to deal with in the beginning that would be a great benefit in the long run.

Next up was making sure the right pages were indexed and more importantly the wrong pages were not. Once this was done search engines would perceive the website as one with greater quality content.

Content Creation & Outreach

In a competitive industry such as home and garden, we needed to produce outstanding content to beat our competitors and attract links from the authoritative websites we needed.

In the case of lovethegarden.com we produced a series of infographics, quizzes and other interactive content to grab both consumer and publisher attention. Our campaigns produced hundreds of new backlinks.

The Results


After our campaigns with Scotts we managed an increase of 60% YOY in organic traffic that came from 65 target keywords on the first page of search results in the top 5. This lead to a record year for the website for both organic and overall traffic.

One of the main business goals for lovethegarden.com is to get newsletter subscribers so Scotts can keep consumers and trade customers alike up to date with the garden brands. We delivered 20% over the target set to us for this figure. We are looking forward to improving on these results with Scotts in the future.

The Results


After our campaigns with Scotts we managed an increase of 60% YOY in organic traffic that came from 65 target keywords on the first page of search results in the top 5. This lead to a record year for the website for both organic and overall traffic.

One of the main business goals for lovethegarden.com is to get newsletter subscribers so Scotts can keep consumers and trade customers alike up to date with the garden brands. We delivered 20% over the target set to us for this figure. We are looking forward to improving on these results with Scotts in the future.