Much more than just cartoons, animated videos are a powerful way to explain a complicated subject in an unforgettable style. They can add life and fun to a dry topic, and make your business stand out as being a little bit different.
Animated video is so effective, that even the government uses it when they need to convey an important message or explain a process in a memorable and distinctive way.
This is for you if…
You’re trying to present complex statistics, generate interest, tell a story, create a modern impression or just get noticed! You can have a lot of fun, get creative, and stimulate impressive levels of interest.
Animation can also humanise your brand, build trust and develop your authority. The more people like it, the more they’ll share it!
This is why you need it...
Video content is popular with search engines and humans alike. It can keep visitors on your website for up to 10 times longer, and tends to be shared more often than non-video content. It also gives you a chance to tap into YouTube: one of the most visited sites in the world.
Animated videos explained...
With the right professional help, animation can showcase your business values and bring home your core message.
There are a number of different types of video animation, in addition to the 2D cartoon style you may be familiar with: e.g. ‘whiteboard style’, ‘motion’ or ‘kinetic’ typography, and animated infographics.
With all the SEO potency of video, and the informative yet attention-grabbing delivery of infographics, animated video is a powerful marketing tool waiting to be harnessed.