Facebook Ads

Overview


Facebook ads allow you to create a laser-focused campaign. Ads will be strategically positioned in different places across two of the biggest social media hubs: Facebook and Instagram.

This is for you if…


You like the sound of being able to advertise on the largest advertising platforms in the world.

Facebook draws in a lot of useful data from users, including profile information, things users like, and the posts they share and comment on. On average users spend over 2 hours a day on Facebook – longer than nearly all other platforms. This means that a properly thought through Facebook ad campaign can yield impressive ROI.

This is why you need it...


Facebook allows you to fine tune an ad depending on the stage you are at with your customer journey: from brand awareness through to decision making. You can refine your target audience based on broad criteria which includes behaviour, interests, connections, and more. You can also choose your ad placement, budget, and scheduling.

With these options at your disposal, you can develop highly targeted ads to place in front of one of the world’s biggest ready-made audiences!

Facebook Ads explained...


Facebook pay-per-click (PPC), also known as Facebook Ads, is a facility which allows you to pay to advertise on Facebook.

Facebook allows you to create your own PPC ads within the Facebook Ads Manager. Based on the audience or keyword you select, you pay a specified amount each time your ad is clicked. You can create a standard photo ad, video ads, or carousel style ads.

Ads can be used in different places on Facebook, including the sidebar, desktop or mobile newsfeed, and on your audience’s Instagram feeds. You can also use retargeting campaigns.

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