An Application Programming Interface (API) allows different programs or apps to connect and talk to each other. They help improve customer experience by managing the functionality of multiple apps to create a seamless and comprehensive experience. They also improve business efficiency and open the door to a variety of possibilities.
This is for you if…
You want a presence on more platforms, need to reach more people, collect better data and get more out of your systems. For example, with APIs you can take advantage of a suite of third-party apps by incorporating them into your business offering without the need to duplicate functionality by developing similar or identical apps yourself.
This is why you need it...
Internally, APIs allow you to connect different software programs or apps to create a system that meets your specific business need. This means you can take greater advantage of the ‘Internet of Things’ (IoT) and get more out of your systems by improving automation, admin and management.
API Integration explained
API integration allows two or more applications to be connected to each other. This means they can work together or perform some joint function. Previously, this would have required time-consuming and costly development. APIs make this process easier and quicker to implement. You just connect A to B to achieve result C.
There are multiple ways to take advantage of what APIs can do, from connecting your existing systems to new external platforms (e.g. QuickBooks, Receipt Bank, Trello, etc.) to fine tuning your existing systems.