blog

Crafting a rich AI prompt for written content

There’s no denying that artificial intelligence (AI) is driving rapid change in numerous areas of business, including digital marketing. As part of this transition, content writers are having to become AI prompt engineers, turning to large-language models (LLMs) such as Open AI’s Chat GPT and Google’s Gemini to boost their output and effectiveness. To fully …

Crafting a rich AI prompt for written content Read More »

How to change your tone when writing content

Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so …

How to change your tone when writing content Read More »

Crescat Digital is a certified agency