Whether it’s your preferred social networking site, your go-to technology blog, or the place where you buy your socks online – websites are constantly evolving to offer their user, simply, an easier experience. Search engines are no exception. In fact, if they weren’t evolving, the ease at which we find things online wouldn’t be as […]
Structured Data: What is Schema Markup & How Do I Use It? Read More »
If cocktails and digital marketing have one thing in common, it’s that getting their mixology right is crucial. A great digital marketing strategy doesn’t have to be extortionate. But much like cocktails, cheapening your ingredients, and failing to monitor their measurements is certain to leave you with a bitter taste in your mouth. In
Digital Marketing Mixology Read More »
Hello again fellow digital marketing enthusiasts! I’m Adam Ward, Head of Creative at Crescat Digital, and here to fill you in on the dishonest news flooding our search engines. Let’s dig right into it. The State of Search Google has a serious search quality problem. This has only been exacerbated in the last several months
Google’s Search for Dishonest News Read More »
Digital AMPlitude AMP first trialled a year ago, before officially rolling out six months later in September 2016. We thought it time to check in on its progress up until this point, how it has effected SERPs, and what its users are making of the outcomes. Should content creators be taking advantage of AMP’s bold
Is it time to amp-up your AMP content? Read More »
Google’s Rhythm If Google was a bird, it would be a hummingbird. Or so, the hummingbird is Google’s given name for its newest algorithm update. Indeed, Google chose the bird for the speed and precision its species is known for. Does this mean goodbye to the Panda and Penguin of Google-past? From a webmaster perspective,
How SEO has changed in the last five years Read More »
A Healthy New Partnership. At Crescat Digital we feel passionately about working alongside companies that strive to make a difference. Therefore, we are extremely excited to confirm our involvement in the December 2016 launch of Elysium Healthcare. Elysium Healthcare brings together the site portfolio of two major healthcare industry leaders; Partnerships in Care and
Elysium Healthcare Announcement Read More »
Are you looking for more ways to enhance your search engine optimisation (SEO) strategy? How on earth (or cyberspace!), are you supposed to keep ahead in such a competitive market? Stay one step ahead of the competition by directly targeting your demographic. True, this may be easier said than done. Though let’s look at a
How thinking like a Semiotician can benefit your SEO Read More »
The Mobile Revolution Starts Here The internet has given us many things. Indeed, throw at it even the most frivolous of questions; someone, somewhere will have the answer. Behind the scenes complex mathematical algorithms are at work, sieving through masses of information to give us what it thinks we’re after. 1. Google define algorithms
Understanding Mobile Optimisation Before It Takes Over Read More »
Welcome fellow marketing enthusiasts! I’m Adam Ward, Digital Content Producer at Crescat Digital and an avid lover of the visual asset medium. As such, you might not be surprised to find that Infographics are my jam. They are one of the most impactful and effective ways of illustrating services, informative concepts, and statistical data in
The Keys to a Good Infographic Read More »
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