Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 7 July 2026 Picture the quarterly partners’ meeting. You have a report ready, and the news is good: traffic is up, rankings have climbed, the firm’s impressions have never been higher. Then a partner looks over the top of their glasses and asks the only […]
The Law Firm Marketing Director’s Guide to Reporting Dashboards Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 18 June 2026 Picture the pitch. A confident, well-prepared agency is across the table, the slides look sharp, and every answer lands. They have done this hundreds of times. Your firm does it once every few years. That imbalance is the real problem with choosing
Choosing a Law Firm Marketing Agency: 15 Questions to Separate Sales Hype from Substance Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 9 June 2026 Most firms start this decision with two numbers: the salary they would pay an in-house SEO hire, and the monthly retainer an agency has quoted. The salary usually looks like the cheaper option. It rarely is. That gap between what a hire
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 29 May 2026 A marketing director at a UK law firm sits in front of an annual budget request. There is £100k of digital marketing spend to allocate. £40k of it went to PPC last year. A new agency is recommending heavier SEO. The managing
Law Firm SEO vs PPC vs AI Search: Where to Put Your Next £100k Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 22 May 2026 66% of UK professional services firms (including law firms) reported increased turnover last year, according to the Law Firm Marketing Club’s Professional Services Marketing Survey 2025 (a UK-focused annual survey of marketing and business development across professional services). Marketing budgets have followed:
The 2026 Digital Marketing Playbook for UK Law Firms Read More »
Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 30 April 2026 A managing partner’s prospective client opens ChatGPT and asks for a solicitor specialising in their problem. The answer comes back as a paragraph naming three firms — none of them yours. The enquiry is gone before it started, and you will never
On paper, your numbers might look acceptable: Traffic is steady or even up. Rankings have improved. Internally, the firm feels “visible”. BUT when you look at what matters — qualified enquiries for good‑quality matters — it has not moved in line with the effort and budget. That disconnect is the core issue: you have achieved
Why your law firm’s website is invisible to serious buyers Read More »
Google announced an algorithm update at the end of last week (Aug 18th). We believe it will be the most impactful update they have released in a decade, and will have a huge impact on how SEO is done in the coming years. The update focuses on website and content quality. It is
Google’s Helpful Content Update Read More »
E-commerce received an exponential boost during two years of Covid lockdowns, as shoppers were forced to make their purchases online. But can that performance be sustained in a post-Covid market, and has it left the sector with fresh challenges? An accelerated pandemic trend Many businesses had no choice but to focus on online sales
eCommerce in a post-Covid market Read More »
It’s well-known that Google is the default search engine for Apple’s Safari browser. However, while Google still dominates the search engine space, rumours have begun to circulate which suggest Apple has designs on launching their own search engine. Siri, Spotlight and Maps Of course, Apple does already have a search engine that supports
Rumours of Apple Launching A New Search Engine in 2023 Read More »
Google Analytics 4 (GA4) is described by Google as ‘the next generation of analytics’. It was introduced in 2020 and represents a major overhaul of the existing platform. GA4 looks and feels quite different and has several new features. If you have a Google Analytics account and have only ever used Universal Analytics (UA), it
Transitioning to Google Analytics 4 Read More »
There are many businesses out there that are not sure whether they should keep content indexed, or whether they should no index their content for better SEO. It is no secret that Google does not like one thing – content that isn’t useful to the user. Google’s primary goal for their search engine is to
Deciding Whether to Index No Index Content for SEO Read More »
Google is currently in a testing phase for a replacement to third party cookies. FLoC stands for Federated Learning of Cohorts, and it is Google’s potential answer for increasing privacy concerns around third party cookies. Summary This is only in testing phase This relies on the browsers to enable interest-based advertising: This means FLoC is
FLoC – A Game Changer for Users and Advertisers? Read More »
Overview Summary Google are introducing algorithm updates that require webmasters to improve the performance of their website through these five metrics: Page loading performance through good quality code, minimal size and correct dimensions of visual content, and good management of scripts. Mobile responsiveness Website security User safety (no site malware/ deceptive content) No intrusive
Upcoming Google Algorithm Updates in 2021 Read More »
Whether you wish to create, optimise, or upgrade your business website, there are many benefits to working with a professional web design company – provided you choose the right one. You’ll want to work alongside a team that understands your business and its objectives. Budgets and deadlines can become barriers to smooth progress, so it’s
How To Choose A Web Design Company Read More »
The need for valuable content on your website cannot be understated. From boosting website traffic to generating a personality for your brand, a blog will provide the opportunity to engage your audience, leading to potential sales. But what kinds of content are likely to prove effective? How-to guides boost trust Sharing knowledge about a
E-commerce Blog Ideas Read More »
It’s tempting to dismiss the option of hiring an agency to build a website for you. After all, there are so many DIY site building services out there, that using an external web developer may seem like an unnecessary expense – especially for newer or smaller businesses. However, finding and using a reliable digital marketing
Advantages of Using an Agency to Create a Website Read More »
Focusing on SEO will improve your search engine visibility and generate a major boost in website traffic. However, implementing an SEO strategy is not always straightforward. Because of the commitment required, smaller businesses may not give it priority. If you’re looking to boost your online presence, you must first decide on your approach to search
DIY SEO or SEO Agency? Read More »
As the coronavirus pandemic sweeps the globe, the way we are living, operating, and using the internet is shifting. It is unsurprising to see wholesale changes in search in an event like this, and whilst I do not enjoy the word ‘unprecedented’ being used so frequently, it is extremely appropriate for most cases. Unprecedented is
Changes in SEO during COVID-19 Read More »
In the world of digital marketing, using paid Google Ads (or AdWords) doesn’t directly influence your organic results or boost the rankings of your website pages – even though some companies have claimed to have seen an increase in organic traffic after investing heavily in Google Ad campaigns. Equally a competitor isn’t going to necessarily
Does paid search affect organic search? Read More »
Creating an appropriate and consistent tone is vital for any business. The tone should be addressed in all business communications, whether it’s the copy and content on product packaging, a company website, social media platforms or marketing emails. Tone of voice is one of the main ways to develop a successful brand identify, yet so
How to change your tone when writing content Read More »
Google My Business increases the potential for local customers to find your business by boosting your online presence and channelling any searches with local intent. According to Google, businesses that make effective use of Google My Business are twice as likely to appeal to prospective customers or clients, as they appear more credible and established.
Benefits of using Google My Business Read More »
What is Search Engine Optimisation and how can SEO benefit your business? Since the digital boom the property market has transformed from being almost entirely print based to exploding into the digital world, with your dream home now being just a click and swipe away. Whether looking for an agent to sell your house or beginning the daunting task of finding your dream
SEO for Estate Agents Read More »
With digital marketing growing at such an exponential rate, businesses are constantly looking for new ways to promote themselves online. Many marketing teams have found that the best way to do this is through blog content. Alongside providing an approachable personality to your business, a blog is the perfect way to keep your clients and
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