SEO

Last reviewed by: Lee Thomas, Managing Director, Crescat Digital — 15 May 2026 You have one SEO proposal on your desk. Maybe three. Each one is professionally formatted. Each one mentions audits, content, links, and reporting. Each one runs to twelve or fifteen pages. And none of them gives you a way to tell whether

Effective search engine optimisation (SEO) depends on several strategies. Among the most prominent are inbound and internal links. While each type has its purpose, their coordination can take the performance of a website to a whole new level. This article explores the relationship between inbound and internal links and how to use them strategically for

Understanding the interplay between zero-click search and passage indexing is crucial in today’s evolving search landscape. Both concepts redefine how users interact with search engine results and how content creators should adapt their SEO strategies to stay relevant. What is zero-click search?   A zero-click search is the search result that enables users to easily

In the competitive world of digital marketing, understanding search intent funnels is necessary for meaningful engagement and conversions. Businesses can generate higher click-through rates (CTRs) for commercial queries by creating content strategies that align with user intent.   This guide explores the power of search intent funnels and provides actionable insights for SEO professionals to optimise

Crawling and indexing of sites is paramount for website owners and SEO specialists. Google Search Console (GSC) provides useful tools and insights for improving crawling efficiency and increasing visibility in search engine results. This article illustrates ways of adding value through GSC by increasing crawl budget assigned to your site and ensuring the important pages

For all webmasters and SEO professionals, Google Search Console (GSC) is a great tool for obtaining insights into how Google crawls and interprets itself for a website. One of the more confusing statuses that a website owner may receive is “Discovered-Currently not indexed”. This article examines the relationship between internal no-follow links and the “Discovered-Currently

The ways users interact with search has changed over time. Thanks to AI and voice assistants, people ask more conversational and complicated questions instead of typing simple keywords.   Businesses and marketers should optimise for this new search behaviour to stay relevant in the fast-moving digital landscape.     Search behaviour evolution  Since the early days of

This is something that has become more of an issue since the rise of AI and generative writing, and it is a problem which Google is very aware of and actively combatting. A few key things for readers before we continue: Keyword cannibalisation is when two pages in the same website are competing for the

Website structure is an underestimated entity in SEO. Sure, like everything it relies on other pieces being in place, but in itself it contributes a lot to ranking in competitive places. Having informational content about a category should be linked to from the category/ sub-category. It’s very often housed in a separate part of the

Contents   What is an internal link? Why are internal links important for SEO? Example of internal link structures Important definitions What does a good internal link structure look like? How can you see your internal link structure? How to use Screaming Frog to assess your internal link structure How to use SEMrush to assess